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Quantitative Market Research Lead
8 hours ago
We are seeking an exceptional Quantitative Market Research Lead to join our team at TN Sweden. As a key member of our market research team, you will be responsible for developing and implementing innovative market research products and tools. You will work closely with internal teams, stakeholders, and external users to design impactful research methodologies, analyze data, and deliver actionable insights.
Responsibilities:
- Research Design & Execution: Create effective survey questionnaires, track respondent quality and survey performance to ensure validity and reliability of data.
- Data Interpretation & Reporting: Analyze complex datasets to derive meaningful insights and present actionable recommendations.
- Market Research & Analysis: Develop forecasts and market models to predict future trends.
- Project Management: Manage multiple research projects simultaneously, prioritizing research initiatives based on organizational needs and resource availability.
- Stakeholder Engagement: Conduct user interviews with internal and external stakeholders to refine and optimize research products. Be comfortable working with C-level executives, presenting findings, and defending your insights with clarity and confidence.
- Business Intelligence: Leverage sales data to identify and prioritize product opportunities, translating them into actionable solutions.
- Education & Advocacy: Educate internal stakeholders about market research methodologies and promote their application in strategic decision-making.
- Marketing Support: Develop tools and strategies that utilize market research insights to support marketing campaigns and initiatives.
Requirements:
- Education: A Bachelor's degree in a related field (Statistics, Economics, Business, Data Science) is required, while a Master's degree is preferred.
- Experience: 5+ years of market research experience, including leadership roles, is essential.
- Technical Skills: Advanced proficiency with Microsoft Excel is required, along with experience with survey platforms (e.g., Forsta, Qualtrics, SurveyMonkey), data visualization tools (e.g., Tableau, Power BI), and statistical analysis tools (e.g., R, Python, SPSS).
- Research Expertise: A strong background in quantitative social research or market research is necessary, with familiarity with qualitative research methods being advantageous.
- Soft Skills: Excellent communication and presentation abilities are crucial, as well as creative problem-solving, a proactive approach to product development, and strong analytical and critical thinking skills.
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