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Market Research Expert
1 day ago
Job Overview:
">- The ideal candidate will lead the development and implementation of innovative market research products and tools.
Responsibilities:
">Key Responsibilities:">- Design & Execution: Create effective survey questionnaires, track respondent quality and survey performance to ensure validity and reliability of data.
- Data Analysis & Reporting: Analyze complex datasets to derive meaningful insights and present actionable recommendations.
- Market Research & Forecasting: Develop forecasts and market models to predict future trends.
- Project Management: Manage multiple research projects simultaneously, prioritizing research initiatives based on organizational needs and resource availability.
- Stakeholder Engagement: Conduct user interviews with internal and external stakeholders to refine and optimize research products.
- Business Intelligence: Leverage sales data to identify and prioritize product opportunities, translating them into actionable solutions.
- Educating Stakeholders: Educate internal stakeholders about market research methodologies and promote their application in strategic decision-making.
Qualifications:
">- Education: Bachelor's degree in a related field (Statistics, Economics, Business, Data Science). A Master's degree is preferred.
- Experience: 5+ years of market research experience, including leadership roles. Proven ability to manage complex research projects and deliver impactful insights.
- Technical Skills: Advanced proficiency with Microsoft Excel is required. Experience with survey platforms (e.g., Forsta, Qualtrics, SurveyMonkey) and data visualization tools (e.g., Tableau, Power BI).
- Research Expertise: Strong background in quantitative social research or market research. Familiarity with qualitative research methods is advantageous.
- Soft Skills: Excellent communication and presentation abilities, with the capacity to explain complex findings to non-technical audiences.
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