Product Insights Strategist
1 day ago
About Oneflow
We are a rapidly growing tech scale-up located in Stockholm, Sweden. Our platform automates the entire contract process from start to finish.
As a Strategic Senior UX Researcher at Oneflow, you will play a critical role in uncovering actionable insights that influence both how we improve our product (tactically) and where we should focus for future growth (strategically). You will collaborate closely with UX Designers, Product Managers, Analytics, and the Strategy team to provide actionable insights that inform and support the product vision and strategy, ensuring alignment with user needs, market trends, and business goals.
Responsibilities- Tactical Research: Building the Product Right
You will lead qualitative and quantitative research activities, including user interviews, usability testing, surveys, and data analysis. You will also collaborate with our Product Trio's to prioritise problems to solve, validate solutions through iterative testing, and connect user insights with market opportunities. Additionally, you will mentor core team members in research best practices, empowering and supporting UX Designers and PMs by fostering a research-driven culture across the organisation.
- Strategic Research: Building the Right Product
You will collaborate with the Strategy and Analytics teams to conduct market research, analyse quantitative data, and uncover trends and growth opportunities. You will integrate user research with market and quantitative insights to create a shared understanding of customer needs, business opportunities, and the competitive landscape. Furthermore, you will explore and validate strategic opportunities by combining customer insights with market dynamics and data-driven findings.
- Cross-Functional Collaboration and Influence
You will act as a bridge between UX, PMs, Engineering, Analytics, and Strategy teams, ensuring a unified approach to gathering and leveraging insights. You will present research findings and strategic recommendations to leadership and cross-functional teams, driving alignment around customer-centric priorities. Finally, you will facilitate user-centered decision-making across the organisation, linking research insights to measurable business outcomes.
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