Digital Marketing Specialist
2 weeks ago
Job Overview:
As a Digital Marketing Specialist, you will play a pivotal role in driving growth and enhancing customer experiences for our client.
About the Role:
- Conduct thorough target group analysis to identify potential customer segments.
- Engage in strategy meetings to understand bottlenecks and contribute innovative growth ideas.
- Manage and optimize advertising campaigns on platforms like Google, Meta, and LinkedIn to drive traffic to landing pages.
- Develop and implement effective landing pages with compelling copy to target relevant audiences and convert them into leads.
- Optimize customer experiences by analyzing user behavior and implementing improvements in onboarding, email sequences, and in-app experiences.
- Contribute strategically to company growth by participating in strategy meetings, brainstorming ideas, and developing scalable activities.
- Monitor funnel effectiveness, adjust strategies based on ROI, and ensure all marketing assets are well-organized and easily accessible.
Requirements:
- Excellent copywriting and content creation skills.
- Experience with marketing automation systems and landing page creation.
- Curiosity and passion for continuous learning and strategic thinking.
- Ability to work as a freelancer.
- Excellent listening skills to extract insights from meetings.
- Proactive and results-driven with a passion for making a significant impact on company growth.
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