Digital Dialogue Marketing Specialist

1 week ago


Stockholm, Stockholm, Sweden Nordea Bank Full time

Job Description:

As a Digital Dialogue Marketing Specialist at Nordea Bank, you will play a crucial role in driving marketing and engagement activities that enhance the customer experience. This exciting opportunity is part of Nordea's Data, Digital Sales & Engagement team in Personal Banking, Sweden.

Key Responsibilities:

  • Capture customer and business needs to develop impactful digital marketing and sales activities.
  • Communicate with hundreds of thousands of customers daily, influencing their experience of Nordea in the digital space.
  • Create engaging content for direct communication channels like email, mobile bank app, and netbank.
  • Prepare, execute, and measure results of activities, optimizing and re-evaluating to improve effectiveness.
  • Collaborate with business stakeholders and cross-functional teams to deliver value-driven prioritization.
  • Drive personalized customer journeys to create better experiences and digital adoption across channels.
  • Gather, understand, and execute content development needs from various stakeholders.
  • Share knowledge and best practices with colleagues and stakeholders.

Requirements:

  • Proven experience in driving online business growth and customer engagement through channels like email marketing, mobile app, netbank, and customer data.
  • Knowledge of Adobe Marketing Automation tools and analytics platforms like Adobe Analytics is a plus.
  • Experience working with larger organizations or brands.
  • Degree in marketing, advertising, business, or related field, or equivalent years of working experience.
  • Fluency in both written and spoken Swedish and English.

About Nordea:

Nordea's Data, Digital Sales & Engagement team in Personal Banking, Sweden, aims to become the trusted partner for all personal banking customers by creating best-in-class omnichannel experiences. We are scaling up with more and new competences to stay ahead of the competition in digital banking.



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