
Brand Growth Lead
2 days ago
Why this role matters:
Avalanche Studios Group is hiring a Brand Marketing Lead to drive brand and marketing strategy for The Hunter: Call of the Wild. This role involves leading a team of marketers and implementing innovative brand and marketing strategies that create impact and stimulate demand.
Key responsibilities include:
- Chief marketing liaison to the game leadership team.
- Advocating for player needs in marketing and product decisions.
- Developing and overseeing annual live marketing strategies.
- Measuring the value of marketing activities and identifying drivers of sales and brand growth.
- Establishing marketing growth strategies and setting multi-year brand goals.
- Tracking and reporting marketing performance using a KPI framework.
- Using player insights to inform game design.
- Collaborating with the game leadership team to create unique product positioning and selling points.
- Working with the Insights team to deliver player and market data.
- Maintaining a consistent brand framework and platform.
- Aligning marketing strategies with company objectives.
- Contributing to the strategic direction of the Call of the Wild franchise.
- Leading, mentoring, and managing a marketing team.
- Staying connected to industry developments and trends.
This role offers:
- An opportunity to lead a marketing team and drive business growth.
- A chance to develop and implement innovative brand and marketing strategies.
- The ability to collaborate with cross-functional teams, including game leadership and Insights.
- A competitive salary and benefits package.
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