Brand Growth Leader

2 days ago


Stockholm, Stockholm, Sweden Avalanche Studios Full time

Job Description:

The Brand Marketing Lead will manage brand and marketing strategy for The Hunter: Call of the Wild, a world's number one hunting game. This position involves leading a team of marketers and implementing innovative brand and marketing strategies that create impact and stimulate demand.

  • Act as chief marketing liaison to the game leadership team; ensure they're equipped for achieving commercial success.
  • Advocate for a deep understanding of player needs in all marketing and product decisions.
  • Develop and oversee the implementation of an annual live marketing strategy and manage marketing budget forecasting.
  • Ensure we have a clear framework for measuring the value of activities and know what drives sales and brand growth.
  • Establish marketing growth strategies, setting multi-year brand goals.
  • Track and report on our marketing performance using a robust KPI framework.
  • Use player insights to assist development teams in designing games that align with player needs.
  • Support the creation of unique product positioning and selling points in collaboration with the game leadership team.
  • Work with the Insights team to deliver player and market data that informs product and marketing decisions.
  • Build the brand framework and platform for the franchise, maintaining consistent brand attributes, tone, and style.
  • Coordinate with game and marketing leads to align our marketing strategies with company objectives.
  • Contribute to the strategic direction for the Call of the Wild franchise.
  • Lead, mentor, and manage a marketing team to foster creativity, strategic thought, and excellence.
  • Keep connected to games industry developments and monitor player & market trends to bring the latest thinking to our marketing work.


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