
Global Campaign Manager
4 hours ago
As a SEM/SEO Specialist, you will drive new paying users for different Rebtel's services via digital marketing channels. Your daily work would be mainly focused on optimizing acquisition campaigns, as well as working with Rebtel's website content and structure to drive more organic traffic and unlock growth opportunities.
Responsibilities include:
- Paid channel management: Day-to-day campaign monitoring and optimization on Google Ads, launching new channels (Bing Ads, Apple Ads, etc.).
- Ongoing experimentation: Testing ideas generation for ad copy, landing pages, visual creatives, audiences, and more. Documentation of experiments.
- SEO strategy & implementation: Keyword analysis and development of effective strategies for on-page and off-page optimization to improve online visibility and organic traffic to the website in close collaboration with product and web teams.
- Cross-channel synergy: Ensuring a good synergy between paid and organic search strategies.
- Content Management: Responsible for updating SEM/SEO related parts of the website in close collaboration with product and web teams.
- Analysis & reporting: Identifying improvement opportunities and presenting detailed reports with insights generation and suggested next steps based on respective channels performance.
- Industry trends: Monitoring and timely responding with actions on new trends within digital marketing in tools and campaign tactics.
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