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Marketing Automation Professional
9 hours ago
In this role as a Marketing Automation Professional, you will play a crucial part in driving business growth through effective marketing automation strategies. With a focus on lead generation and conversion, you will design and execute demand generation campaigns that deliver results.
You will work closely with the sales and marketing team to align on goals, ensure lead quality, and drive business outcomes. Your expertise in marketing automation will enable you to streamline processes, improve workflows, and optimize lead management, tracking, and reporting.
Key Skills- Campaign Strategy and Execution:
- Develop and execute demand generation campaigns to drive lead acquisition and conversions.
- Monitor campaign performance and make data-driven optimizations to scale campaigns effectively.
- Marketing Automation Expertise:
- Implement and manage marketing automation workflows to optimize lead management, tracking, and reporting.
- Create strategies for lead acquisition, segmentation, and nurturing to move leads through the sales funnel.
- Paid Media Management:
- Develop and manage Search Engine Marketing (SEM) campaigns to maximize visibility and ROI including LinkedIn paid campaigns.
- Design and execute personalized, automated email campaigns, including segmentation and nurturing strategies to engage leads and boost conversions.
- Collaboration and Efficiency:
- Work closely with the sales and marketing team to align on goals, ensure lead quality, and drive business outcomes.
- Streamline processes and improve workflows using marketing tools.
- Experience in Demand Generation or B2B Marketing: Proven track record of at least 5 years managing demand generation campaigns.
- Education: Bachelor's degree in Marketing, Communications, Business, or a related field.
- Current certifications in relevant platforms, such as Google Ads, LinkedIn Marketing Solutions, or comparable tools like HubSpot.
- Proven experience in implementing, managing, and optimizing martech to enhance campaign efficiency and performance.
- Deep understanding of B2B buyer journeys, lead nurturing techniques, and account-based marketing strategies.
- Strong organizational and project management skills to handle multiple campaigns, deadlines, and cross-functional collaboration.
- Experience in a fast-paced or scale-up environment, managing multiple priorities and adapting to change seamlessly.
- Wellness grant of 3000 SEK annually
- Central office location
- Flexible working hours and hybrid work culture (3 days onsite, 2 days working elsewhere)
- A vibrant international culture with global reach
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