Head of User Acquisition

2 months ago

Stockholm, Stockholm, Sweden G5 Entertainment AB Full time
Job Description

We are seeking a highly skilled and experienced professional to join our team as the Head of User Acquisition. As a key member of our marketing organization, you will be responsible for developing and executing a comprehensive user acquisition strategy that drives growth and revenue for our portfolio of casual games.

Key Responsibilities:
  • Develop and own the user acquisition strategy and its implementation across our portfolio of casual games with a monthly multi-million dollar budget.
  • Manage several user acquisition teams across the globe to deliver unparalleled results and operational excellence.
  • Ensure that our user acquisition employs cutting-edge approaches and technologies, whether it's BI solutions, LTV prediction models, programmatic buying algorithms, or UA automation.
  • Build strong internal communications to deliver exceptional performance and synergy with the Creative, ASO, Analytical, and Engineering teams.
  • Serve as a main point of contact and expert for the Product Teams in the field of user acquisition.
  • Manage the relationships with all of the key user acquisition partners to ensure the best outcomes and competitive advantages for G5.
  • Cultivate a growth-oriented, data- and achievement-driven mindset of the user acquisition teams while also inspiring a good-natured and friendly working environment.
Requirements:
  • A minimum of 3-5 years of proven user acquisition experience within the mobile games industry across more than just Facebook or Google Ads.
  • Technical background and/or deep understanding of automation, programmatic buying, analytics, and machine learning with regards to user acquisition.
  • Verifiable track record of growing revenue with the help of user acquisition and managing multi-million dollar budgets.
  • Success at building teams and processes to thrive in a fast-paced, ever-changing environment.
  • Demonstrated experience in approaches for creative testing at high velocity with great exit KPIs.
  • Uncanny ability to derive actionable insights from scraps of data.
  • A strong plus: experience with casual games (e.g. match-3, hidden object, mahjong, and other casual genres).
  • A plus: skills at programming (e.g. Python) and querying data (e.g. SQL).
  • Must-haves: a positive attitude, a passion for games, and a love of problem-solving.
What We Offer:
  • Work for a Swedish company with a portfolio of over 20 global free-to-play (F2P) projects that have been translated in 15 languages.
  • Participate in the full product development cycle.
  • Grow your career with an international company.
  • Official/contract employment.
  • Possibility of relocation.
  • Flexible working schedule.
  • Full benefits package.
  • Comprehensive, company-subsidized medical insurance.
  • Educational programs in English with highly qualified instructors.
  • Earn bonuses from project revenue for the teams you're involved in.
  • Performance share program for key employees.
  • R&D Project Development: opportunities for creating your own project within the framework of the company.
  • Paid conferences, trainings, and workshops.
  • Internal training platform (educational webinars for all specializations within the company).
  • Fun and educational hangouts/master classes.
  • Attend our annual internal TeamUp conferences abroad.
  • Participate in charity projects.
  • Free exercise classes.

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