Head of User Acquisition
1 month ago
We are seeking a highly skilled and experienced Head of User Acquisition to join our team at G5 Entertainment AB. As a key member of our marketing organization, you will be responsible for developing and executing our user acquisition strategy across our portfolio of casual games.
Key Responsibilities:- Develop and own the user acquisition strategy and its implementation across G5's portfolio of casual games with a monthly multi-million dollar budget.
- Manage several user acquisition teams across the globe to deliver unparalleled results and operational excellence.
- Ensure that G5's user acquisition employs cutting-edge approaches and technologies, whether it's BI solutions, LTV prediction models, programmatic buying algorithms, or UA automation.
- Build strong internal communications to deliver exceptional performance and synergy with the Creative, ASO, Analytical, and Engineering teams.
- Serve as a main point of contact and expert for the Product Teams in the field of user acquisition.
- Manage the relationships with all of the key user acquisition partners to ensure the best outcomes and competitive advantages for G5.
- Cultivate a growth-oriented, data- and achievement-driven mindset of the user acquisition teams while also inspiring a good-natured and friendly working environment.
- A minimum of 3-5 years of proven user acquisition experience within the mobile games industry across more than just Facebook or Google Ads.
- Technical background and/or deep understanding of automation, programmatic buying, analytics, and machine learning with regards to user acquisition.
- Verifiable track record of growing revenue with the help of user acquisition and managing multi-million dollar budgets.
- Success at building teams and processes to thrive in a fast-paced, ever-changing environment.
- Demonstrated experience in approaches for creative testing at high velocity with great exit KPIs.
- Uncanny ability to derive actionable insights from scraps of data.
- A strong plus: experience with casual games (e.g. match-3, hidden object, mahjong, and other casual genres).
- A plus: skills at programming (e.g. Python) and querying data (e.g. SQL).
- Must-haves: a positive attitude, a passion for games, and a love of problem-solving.
- Work for a Swedish company with a portfolio of over 20 global free-to-play (F2P) projects that have been translated in 15 languages.
- Participate in the full product development cycle.
- Grow your career with an international company.
- Official/contract employment.
- Possibility of relocation.
- Flexible working schedule.
- Full benefits package.
- Comprehensive, company-subsidized medical insurance.
- Educational programs in English with highly qualified instructors.
- Earn bonuses from project revenue for the teams you're involved in.
- Performance share program for key employees.
- R&D Project Development: opportunities for creating your own project within the framework of the company.
- Paid conferences, trainings, and workshops.
- Internal training platform (educational webinars for all specializations within the company).
- Fun and educational hangouts/master classes.
- Attend our annual internal TeamUp conferences abroad.
- Participate in charity projects.
- Free exercise classes.
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