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Performance Media Specialist

1 week ago

Stockholm, Stockholm, Sweden SCHMACK | Growth Agency ? Full time

About SCHMACK | Growth Agency

We are a team of Customer Experience (CX) experts based in various locations worldwide.

Our mission is to transform customer experiences and relationships by emphasizing exceptional communication in every brand interaction.

Position Overview

We are looking for a skilled Performance Media Specialist who can drive customer acquisition and conversions through strategic paid media efforts.

This role requires a deep understanding of paid digital advertising and audience behavior across platforms.

You will work closely with our CRM specialist to leverage data-driven insights, ensuring our strategies are optimized for both acquisition and post-conversion engagement.

Key Responsibilities:

  • Campaign planning and execution: Develop and implement performance marketing campaigns across multiple platforms (Google Ads, Facebook, Instagram, LinkedIn, TikTok) with a focus on maximizing ROI.
  • TikTok expertise: Create and execute paid advertising strategies on TikTok, tailored to our clients' target audiences.
  • Data analysis: Analyze and report on key performance metrics (e.g., CTR, CPC, CPA, ROAS) to identify opportunities for optimization and scaling.
  • Post-conversion analysis: Collaborate with the CRM Specialist to understand audience behavior after conversion and leverage insights to enhance future campaigns.
  • Testing and optimization: Implement A/B testing and other experiments on creatives, audience segments, and ad formats to improve performance.
  • Budget management: Monitor and optimize campaign budgets to ensure efficient spend while achieving growth goals.
  • Collaboration: Partner with internal teams (CRM, tech, content, and creative) as well as client stakeholders to align paid media campaigns with overall marketing goals.
  • Trend monitoring: Stay up to date with industry trends, platform updates, and best practices, especially for TikTok and other emerging channels.

Requirements:

  • Need to have: Proven experience in performance marketing, managing PPC campaigns, social ads, and paid media strategies.
  • Need to have: Strong understanding of digital marketing channels (Google Ads, Facebook Ads, LinkedIn, TikTok, etc.).
  • Need to have: Strong analytical skills with the ability to interpret complex data and make informed decisions.
  • Nice to have: Demonstrated experience with TikTok as a paid advertising platform, with a keen understanding of its unique audience dynamics.
  • Nice to have: Hands-on experience with post-conversion analysis and customer journey mapping, preferably in collaboration with CRM systems.
  • Nice to have: Proficiency in using campaign management tools and platforms (e.g., Google Analytics, HubSpot, Braze, Mixpanel, Amplitude).
  • Need to have: Ability to work in a fast-paced, results-driven environment with excellent attention to detail.
  • Need to have: A collaborative mindset with a desire to work cross-functionally with content, creative, and CRM teams.

Why Join Us

  • Competitive salary and benefits
  • An opportunity to shape the growth of a leading CX agency
  • Collaborative and dynamic work environment with passionate individuals
  • Professional development and career growth opportunities

Seniority level

Entry level

Employment type

Full-time

Job function

Marketing and Sales

Industries

IT Services and IT Consulting