
Head of Digital Marketing and Partnerships
17 hours ago
About the Position
Pophouse Entertainment Group AB is seeking a seasoned marketing professional to lead our marketing efforts for ABBA The Museum and Avicii Experience. As Marketing & Media Lead, you will drive innovative marketing strategies that increase visitor engagement, brand awareness, and revenue growth.
Your Key Responsibilities
- Develop and execute cross-channel marketing campaigns that integrate digital, social media, and traditional marketing tactics.
- Analyze audience behavior and develop targeted media plans to deliver high-impact results.
- Build and maintain strong relationships with external partners, including agencies, media suppliers, and influencers.
- Manage marketing budgets to optimize ROI and deliver measurable results.
- Deliver regular performance reports to senior management, providing actionable insights to inform future campaign development.
- IDentify and leverage strategic partnerships, sponsorships, and collaborations to expand brand reach.
- Design and execute engaging events and launches to foster visitor loyalty and drive repeat business.
About the Ideal Candidate
We are looking for a results-driven marketing expert with a passion for music, culture, and creating unforgettable experiences. You should have a bachelor's degree in marketing, business, or a related field and significant experience in media planning and marketing, particularly within the entertainment, tourism, or cultural sectors.
A deep understanding of digital marketing, social media platforms, and data analytics tools is essential, with sales experience being a valuable asset. You should possess excellent leadership and communication skills, with the ability to drive integrated sales, marketing, and media planning initiatives.
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