Head of Digital Marketing and Partnerships

17 hours ago


Stockholm, Stockholm, Sweden Pophouse Entertainment Group AB Full time

About the Position

Pophouse Entertainment Group AB is seeking a seasoned marketing professional to lead our marketing efforts for ABBA The Museum and Avicii Experience. As Marketing & Media Lead, you will drive innovative marketing strategies that increase visitor engagement, brand awareness, and revenue growth.

Your Key Responsibilities

  1. Develop and execute cross-channel marketing campaigns that integrate digital, social media, and traditional marketing tactics.
  2. Analyze audience behavior and develop targeted media plans to deliver high-impact results.
  3. Build and maintain strong relationships with external partners, including agencies, media suppliers, and influencers.
  4. Manage marketing budgets to optimize ROI and deliver measurable results.
  5. Deliver regular performance reports to senior management, providing actionable insights to inform future campaign development.
  6. IDentify and leverage strategic partnerships, sponsorships, and collaborations to expand brand reach.
  7. Design and execute engaging events and launches to foster visitor loyalty and drive repeat business.

About the Ideal Candidate

We are looking for a results-driven marketing expert with a passion for music, culture, and creating unforgettable experiences. You should have a bachelor's degree in marketing, business, or a related field and significant experience in media planning and marketing, particularly within the entertainment, tourism, or cultural sectors.

A deep understanding of digital marketing, social media platforms, and data analytics tools is essential, with sales experience being a valuable asset. You should possess excellent leadership and communication skills, with the ability to drive integrated sales, marketing, and media planning initiatives.


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