Digital Marketing Strategist
4 days ago
Role Overview
">We are seeking a skilled Digital Marketing Strategist to lead the development and execution of our SaaS product marketing strategy. This role requires a deep understanding of our target customers, industry trends, and the ability to translate technical product features into compelling marketing narratives.
">Key Responsibilities
">- ">
- Develop clear, differentiated messaging for the portfolio, ensuring consistency across all channels and touchpoints.">
- Collaborate with product management to convert technical features into customer benefits for priority segments.">
- Define and execute GTM strategies for product launches, working cross-functionally with teams.">
- Conduct customer research, market analysis, and competitive intelligence.">
- Create competitive frameworks, battle cards, and insights to inform roadmap decisions.">
- Create sales collateral and training materials, and support product knowledge for sales and customer success teams.">
- Collaborate with content teams to develop thought leadership and product-driven content.">
- Measure launch performance, adoption, and customer feedback.">
Qualifications
">- ">
- 5+ years of product marketing experience in a SaaS or fast moving SME/consumer technology sector.">
- Strong understanding of website building, hosting, and digital marketing ecosystems or demonstrated ability to quickly learn new fields.">
- Experience launching and positioning B2B and/or B2C SaaS products.">
- Excellent written and verbal communication skills, with the ability to translate technical concepts into customer-friendly messaging.">
- Data-driven mindset with experience in analyzing marketing performance metrics and customer insights.">
- Experience working with cross-functional teams, including product management, sales, and marketing.">
About Us
">group.one is a leading European provider of online presence, cloud hosting, and digital marketing services. Over 2 million customers trust us with their online success. Our global team consists of 1 500+ employees operating from nearly 20 locations across 15 countries, with our headquarters in Sweden.
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