Product Specialist/Manager

2 days ago

Malmo, Skåne, Sweden BYD Europe Full time
About the Job

As the Product Specialist/Manager at BYD Europe, your primary responsibility is to lead and facilitate the localization of our passenger car portfolio in the Nordic market.

You will actively coordinate with cross-functional teams, including product development, sales, marketing, and research and development, to provide valuable feedback on market trends, policy changes, competitor tendencies, and expectations from users or partners.

Your role will also involve managing product localization programs to ensure a smooth product launch and successful deployment.

The European Product Department focuses on market research, customer analysis, policy, and regulation to develop a comprehensive product strategy that aligns with our vision and goals.

We aim to create an impactful European NEV portfolio that exceeds user and market expectations while ensuring that all regulatory frameworks and business requirements are met.

As a member of the European Product Department, you will report directly to the BYD Europe Product Manager for Passenger Cars.

Key Responsibilities
  • You will take the lead in product localization projects in the Nordic market, identifying market requirements and uncovering consumer insights to develop products that meet the needs of our target audience.
  • Manage product demands from various stakeholders, including user groups, dealers, and local authorities or associations. Collaborate with cross-functional teams to convert demands into product implementations that align with our product strategy.
  • Manage local product campaigns, such as test-drive events and customer clinics, to refine our product proposition and generate interest among potential customers.
  • Provide valuable insights, including consumer analysis and competitor benchmarking, to develop effective marketing strategies for our products.
  • Support local activities, such as validation tests, at the early stages of (pre-) launches of new passenger car models in Europe, ensuring that our products meet all relevant regulatory frameworks and business requirements.
Requirements
  • Bachelor's or master's degree in Sustainable Transition, Automotive Engineering, Marketing, Business Administration, or a related field.
  • 5 years of experience in product management or a related industry; proficiency in project management is a plus.
  • English is mandatory; proficiency in Chinese or another European language is a plus.
  • Strong data collection and analytical skills, with the ability to extract and present critical insights.
  • Effective communication skills and the ability to work collaboratively across all technical teams and disciplines.
  • Disciplined, fact-based, and rational approach to problem-solving.
  • Ability to prioritize, multitask, and work in a fast-paced environment.
  • Team player with a customer-centric, can-do, live-and-learn mindset; passion for NEVs and sustainability.
  • Understanding of NEV technical paths, performance parameters, design, and their impact on UX.
  • Valid driving license B or equivalent for passenger cars.
We Offer
  • Performance and experience-based competitive remuneration, pension plan.
  • 25 holidays + option to purchase 5 extra holidays.
  • Commuting allowance when working from the office.
  • Department & company-wide team-building events.
  • An exciting opportunity to be part of the European transition to zero emissions transportation and decarbonization of the economy.
Our Purpose

We aim to build a zero-emission future that reconnects humanity with nature and a world of clean air. We are looking for talent that connects with this mission and wants to create a positive impact by joining a diverse and dynamic team.

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