Consumer Marketing Director Nordics

19 hours ago

Stockholm, Stockholm, Sweden Philips Iberica SAU Full time

{"h1": "Job Title: Consumer Marketing Leader Nordics", "p": "As a Consumer Marketing Leader in Nordics, you will be responsible for bringing the WEPH BU strategies to life within the zone with executional excellence, together with the Zone Commercial Leader. You will be the brand strength custodian in the zone and the voice of consumers, shoppers & professionals. Your role will also involve coaching & developing future-proof capabilities within the Zone E2E marketing team.", "ul": [{"li": "Lead the localization of the WE BU Strategy into E2E plans, executed with excellence"}, {"li": "CMMs: E2E local marketing plan (LMAP) development & seamless, consistent execution and driving category business performance for the unlocks"}, {"li": "Shopper: Drive shopper plans in conjunction with key channel strategies to drive category growth at Retail via story to trade, category management, in-store & online fundamentals and promo excellence."}, {"li": "Prof: Localization and implementation of the WEPH professional marketing strategies for OHC + MCC to drive MOR in the Zone"}, {"li": "Media/PR: Close collaboration with local agencies, to activate inspiring and high impact media & PR plans in line with defined SoB strategies and respective targets."}], "h2": "Key Responsibilities", "p": "As a Consumer Marketing Leader, you will be responsible for driving PH operating model in the zone to secure the zone AOP targets & objectives. This includes leading the Zone Dialogue Meetings to drive the dialogue & key projects cross-functionally in the zone, orchestrating & coaching the E2E squads (incl. Agile capabilities) per category to secure executional excellence of the WE strategy & consistency along CDJ, and co-leading monthly WE Marketing Board with key projects to maximize synergies & consistency within WE.", "h2": "Requirements", "ul": [{"li": "Degree in marketing / business management"}, {"li": "Previous experience in sales, consumer or shopper marketing"}, {"li": "Highly articulate with an excellent command of written & spoken English"}, {"li": "Consumer, Shopper, Professional First: always act with brand strength and the consumer, shopper & professional first mindset"}, {"li": "Leaders lead boldly with an Enterprise mindset: Entrepreneurial mindset to create E2E category activation plans in the market"}, {"li": "Leaders speed up transformation to shape our future: Act as a change agent to reach excellence in everything we do"}, {"li": "Leaders drive swift execution, stop the debate: Strong communication & coordination, operational skills to drive E2E performance and execution. Be Agile trained."}, {"li": "Leaders develop people and upgrade capabilities: Coach Zone Marketing Team in nurturing key strengths & working on individual development plans"}, {"li": "Analytical and strategic thinking"}], "h2": "What We Offer", "ul": [{"li": "To be a part of the next phase in the Philips Personal Health Nordics journey, shaping strategy and planning for our Personal Health businesses to enable category growth especially in our key sources of Business for Oral Health and One Blade / Male Grooming."}, {"li": "Responsibility and insights into all aspects of managing our business"}, {"li": "Working with a competent, diverse and fun team across all functions and across Europe, as well as globally"}, {"li": "Opportunity for global career in one of the leading European and Global HealthTech companies."}], "h2": "About Philips", "p": "We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others. Learn more about our business, discover our rich and exciting history, and learn more about our purpose."}

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