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Strategic Marketing Insights Specialist

1 week ago

Stockholm, Stockholm, Sweden OIO Full time

As a key member of our analytics team, you will play a critical role in helping us make data-driven decisions and drive growth through impactful insights.

About the Role

You will dive deep into marketing performance, attribution reporting, and our mar-tech stack to unlock actionable insights that directly influence strategy. This role offers a unique blend of working closely with analytics while supporting the marketing department's efforts to enhance customer acquisition, engagement, and retention.

Responsibilities
  • Work directly with the Marketing team to analyze performance, track KPIs, and identify opportunities to optimize campaigns and improve ROI
  • Collaborate with the Marketing department to support demand generation efforts and measure the effectiveness of campaigns and initiatives
  • Provide insights into customer acquisition, segmentation, and lead conversion
  • Help develop and improve A/B testing methodologies to inform marketing strategies
  • Support strategic initiatives by delivering actionable insights to senior leadership
  • Work with the Marketing team to build reports and dashboards that measure progress against KPIs
  • Maintain and expand the Marketing data architecture across multiple systems in collaboration with stakeholders and engineering
  • Conduct detailed analysis of key marketing data, such as trial-to-paying performance, customer lifetime value, return on ad spend, customer journey mapping, or incrementality