Chief Marketing Retention Officer

3 days ago


Stockholm, Stockholm, Sweden Sambla Sverige Full time
Role Overview

We are seeking a Chief Marketing Retention Officer to lead our strategic efforts in CRM and Marketing Automation across all our brands and markets.

This role is central to steering both the development and execution of our retention strategies and ensuring their alignment with the company's overarching goals.

The successful candidate will be responsible for crafting, implementing, and refining advanced retention strategies, meticulously balancing innovative customer engagement tactics with robust data analysis and segmentation.

About the Role

This is an exciting opportunity to join Sambla Sverige as a key member of our marketing team. The right candidate will have a strong background in CRM and marketing automation, with experience in developing and executing comprehensive strategies to increase customer retention and lifetime value.

The ideal candidate will be able to leverage their expertise to drive business growth and ensure seamless execution of campaigns, while maximizing system capabilities.

A deep understanding of marketing automation platforms and CRM software is essential, as well as strong analytical skills and proficiency in using CRM and data analytics tools.

Key Responsibilities
  • Develop and execute comprehensive CRM and marketing automation strategies to increase customer retention and to increase customer lifetime value.
  • Continuously assess and refine customer segmentation and targeting approaches.
  • Oversee the integration and optimization of marketing automation tools and processes, ensuring seamless execution of campaigns and maximization of system capabilities.
  • Lead and mentor a team of CRM and marketing automation professionals.
  • Define, monitor and analyse critical metrics and KPIs.
  • Challenge and improve overall customer experience to boost retention rates and improve cross-sell activities.
Requirements
  • Proven experience in developing and executing CRM and marketing automation strategies, with 5+ years of experience in the field.
  • Demonstrated leadership abilities with a track record of successfully leading, mentoring, and scaling high-performing teams in a dynamic environment.
  • Robust understanding of marketing automation platforms and CRM software.
  • Strong analytical skills with experience in data analysis, customer segmentation, and targeting, as well as proficiency in using CRM and data analytics tools.
  • Excellent project management skills.
  • Written and verbal communication skills in English.
What We Offer
  • A challenging and varied role in a multinational and highly innovative company.
  • Opportunities for professional development and growth.
  • A friendly and collaborative work environment.
  • A competitive compensation package.


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