B2B Content Producer

4 days ago


Malmo, Skåne, Sweden Meet a Groups kund - Malmö Full time

We are seeking a highly skilled Content Marketing Strategist to join our team at Meet a Groups kund - Malmö. In this role, you will be responsible for developing and executing a content strategy that drives organic traffic, generates sign ups, and supports our company's organic marketing growth goals.

You will work closely with our Head of Marketing to define the overarching content strategy, outlining key themes, target audiences, and campaign goals. Your role will involve creating high-quality written content, including blog posts, ebooks, website copy, social media captions, and email marketing materials.

Key responsibilities include:

  1. Developing a comprehensive content strategy aligned with marketing objectives and target audience interests.
  2. Creating a content calendar to ensure consistent and timely publishing.
  3. Generating creative content ideas that resonate with the target audience and support marketing campaigns.
  4. Conducting competitive analysis to identify opportunities to differentiate our content and stand out in the market.
  5. Producing high-quality written content, including blog posts, ebooks, website copy, social media captions, and email marketing materials.
  6. Crafting engaging social media content (posts, captions, visuals) that drives engagement and brand awareness.
  7. Assisting in developing email marketing content (newsletters, promotional emails, automated sequences) that nurtures leads and drives conversions.

Requirements include native level English, excellent communication and writing skills, 3-5+ years of experience in marketing or relevant field, experience working in SaaS preferred, and ability to provide examples of previous content that has driven measurable results.



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