Content Strategist

5 days ago

Malmo, Skåne, Sweden Yours Full time
Job Description

We are seeking a highly skilled and creative Content Strategist to join our team at Yours. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive content strategy that drives organic traffic, generates sign-ups, and supports the company's organic marketing growth goals.

Key Responsibilities:
  • Content Calendar Development: Create and maintain a content calendar that aligns with marketing objectives and target audience interests, ensuring consistent and timely publishing.
  • Content Ideation & Brainstorming: Generate creative content ideas that resonate with the target audience and support marketing campaigns.
  • Competitive Analysis: Research competitor content and identify opportunities to differentiate our content and stand out in the market.
Content Creation & Production:

You'll be responsible for producing high-quality written content, including blog posts, ebooks, website copy, social media captions, and email marketing materials. While strong visual content creation skills are a significant advantage, our Head Designer / Art Director will be available to assist in the development of visual assets.

  • Blog Post Writing: Write engaging and informative blog posts on a variety of topics related to our industry and target audience needs.
  • Ebook & White Paper Creation: Develop in-depth ebooks and white papers on specific topics to generate leads and establish thought leadership.
  • Social Media Content Creation: Create engaging social media content (posts, captions, visuals) that drives engagement and brand awareness.
  • Email Marketing Content: Assist in developing email marketing content (newsletters, promotional emails, automated sequences) that nurtures leads and drives conversions.
Content Promotion & Distribution:

You'll be responsible for scheduling posts across our social media platforms and ensuring proper distribution through relevant email newsletters and other applicable channels.

  • Social Media Promotion: Promote content across various social media platforms to maximize reach and engagement.
  • Email Marketing Distribution: Distribute content to email subscribers through targeted campaigns.
  • Outreach & Link Building: Identify and reach out to relevant influencers and websites to promote content and build backlinks.
  • Content Repurposing: Repurpose existing content into different formats (e.g., blog posts into infographics, webinars into blog posts) to maximize its value.

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