Market Development Lead

14 hours ago


Älmhults Kommun, Sweden IKEA of Sweden Full time
Market Development Lead

We are seeking a Market Development Lead to join our team at IKEA of Sweden. In this role, you will be responsible for developing and executing market strategies to drive business growth. You will lead the sales contribution for new range development into the development/project teams, ensuring that the sales requirements for a successful meeting with the customer are incorporated within the development of a defined business for both NEWs and running range.

The RA Bedroom Furniture team contributes significantly to IKEA's growth, and we are on an exciting transformation journey with our bedroom furniture offer. As a Market Development Lead, you will be part of a diverse team of passionate individuals who share a vision of creating a better everyday life for the many people.

Key responsibilities include:

  • Lead the sales contribution for new range development into the development/project teams
  • Responsible for market input to secure the Meeting the Customer requirements for the defined business
  • Responsible for the content of the Meeting the Customer Sales components of the projects including easy buying easy selling, pricing, business cases
  • Responsible for value-based pricing for respective HFB
  • Responsible for competitive monitoring and the follow-up of pricing KPIs
  • Responsible to define the needs and requirements for supporting tools in order to support the buying process
  • Responsible to identify the need for range related services, after sales and spare parts
  • Contribute to the development of Range and product communication by identifying the need and setting the requirements for an easy buying and selling process
  • Responsible for Range and product knowledge content related to easy buying and selling to retail partners
  • Secure that the selling requirements of the IKEA retail system are met within defined range offer


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