Demand Generation Director

6 hours ago


Stockholm, Stockholm, Sweden Dentsu Aegis Network Full time

Job Overview

We are seeking a seasoned Demand Generation Director to lead Merkle's efforts in driving top-of-funnel growth and building a strong pipeline of high-quality leads. This role will play a critical part in shaping Merkle's demand generation strategy, working closely with the Chief Growth Officer and local markets CEO to drive scalable campaigns, nurture leads, and elevate the Merkle brand.

The successful candidate will oversee multi-channel campaigns and collaborate across teams to optimize lead generation, customer acquisition, and ultimately revenue growth. Key responsibilities include defining and executing comprehensive demand generation plans aligned with Merkle's growth objectives, planning and managing multi-channel campaigns, and designing and implementing lead nurturing programs to convert prospects into high-value sales opportunities.

This role also involves developing and executing Account-Based Marketing (ABM) strategies to engage key enterprises, startups, and other high-potential targets. The ideal candidate will have 10+ years of experience in demand generation, digital marketing, or related fields, with a proven track record in executing high-impact campaigns. Strong expertise in marketing automation tools, CRM systems, and data analytics platforms is essential, as well as excellent analytical skills, the ability to track, measure, and optimize marketing initiatives, and a deep understanding of demand generation best practices, trends, and tools.



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