
Demand Generation Lead
11 hours ago
Join CheckProof's mission to transform the industry.
As a Demand Generation Lead, you'll contribute to business growth by developing and executing demand generation strategies to increase brand awareness, generate qualified leads, and drive ARR growth. Reporting to the CMO, you'll collaborate with a high-performing team and senior professionals, working cross-functionally with sales, product, and customer success teams to deliver impactful campaigns.
The Role:
As a Demand Generation Lead, you'll focus on optimizing paid strategies, refining website performance, nurturing prospects through the funnel, and ensuring seamless collaboration with sales and content teams. Your analytical mindset and expertise in marketing automation will help you deliver measurable results while managing campaigns and budgets to maximize ROI. Your key responsibilities include:
- Developing and executing multi-channel strategies to drive awareness, lead acquisition, and pipeline growth.
- Planning, executing, and refining marketing and ABM campaigns, while designing lead nurturing programs to improve conversions through testing and optimization.
- Monitoring and analyzing performance metrics, providing actionable insights and regular reports on funnel effectiveness and ROI.
- Aligning with sales on lead quality and processes, and partnering with marketing to create impactful assets like webinars and case studies.
What We're Looking For:
- Preferably 5 years of experience in demand generation or growth-focused marketing, in a B2B SaaS environment.
- Experience in using LinkedIn and Google for paid campaigns.
- Proven success in designing and managing campaigns that drive pipeline growth and revenue.
- Proficiency in lead generation tactics (SEO, SEM, content marketing, email marketing, social media).
- Strong analytical skills with expertise in data interpretation and data-driven decision-making.
Our ideal candidate is a collaborative, creative, and analytical professional with a passion for driving business growth through demand generation strategies.
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