Content Marketing and Lead Generation Expert
13 hours ago
This is an exciting opportunity to join a dynamic and entrepreneurial company like Profoto. As a Digital Marketing Coordinator, you will play a crucial role in executing digital marketing strategies that engage professional audiences globally. Reporting directly to the VP Marketing & Customer Success, you will collaborate closely with Sales, Dealers, Marketing, Customer Success and Product Development.
About the RoleWe are looking for a motivated individual who thrives in dynamic and fast-paced environments. You are adaptable, with the ability to prioritize tasks and adjust quickly to changing circumstances. Creativity drives your approach to exploring new ideas, testing strategies, and continuously improving in your role. You are an excellent communicator, with fluency in both English and Swedish, enabling you to connect effectively with diverse stakeholders. Additional language skills, such as Spanish or French, are a plus.
Responsibilities- Implement targeted communication strategies across the customer journey.
- Drive awareness and demand, generating high-quality leads for the sales team and selected dealers.
- Create and execute engaging email campaigns using Active Campaign Manager tool with a primary focus on driving engagement and conversions.
- Enhance our presence on LinkedIn and Instagram to grow and engage target audiences.
- Collaborate with dealers to activate Studio Solutions in showrooms, websites, and social media.
- Leverage marketing content and sales materials to engage and convert customers effectively.
- Provide occasional support in creating impactful visual content.
- University Masters or Bachelor degree in Marketing, Business, or a related field.
- Must have a valid work permit to work in Sweden.
- Fluency in English and Swedish is essential.
- 3–5 years of proven experience in creating and managing email campaigns for lead generating purposes, with tools such as Active Campaign Manager, HubSpot, Salesforce, or Mailchimp.
- Experience with platforms like LinkedIn, Instagram, and YouTube.
- Familiarity with creating visual content.
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