Marketing Insights Analyst

3 days ago


Stockholm, Stockholm, Sweden Rovio Entertainment konserni Full time

About Us:

Rovio Entertainment is a leading global entertainment company that creates engaging mobile games and other interactive experiences. We're committed to innovation, creativity, and excellence in everything we do.

We're looking for a talented Senior Marketing Researcher to join our UX research team in Stockholm. As a key member of our team, you'll contribute to developing industry-leading marketing content and creatives for user acquisition.

In this role, you'll work closely with stakeholders across the organization, including user acquisition, advertising creative, analytics, product marketing, and game teams.

Your Key Responsibilities:
  • Drive player-first mindset by championing the user and being the voice of the player.
  • Conduct research that helps identify creative direction and marketing strategies that resonate with target audiences.
  • Investigate, evaluate, and recommend new research techniques, technologies, methodologies, and process improvements.
  • Collaborate closely with many parts of the organization, including user acquisition, advertising creative, analytics, product marketing, and game teams.

Requirements:

  • Work experience in research design, both qualitative and quantitative methods, in a business environment.
  • Relevant degree in cognitive sciences, human-computer interaction (HCI), psychology, advertising, or related field.
  • Deep knowledge and passion in the areas of cognitive science, advertising, and mobile gaming.
  • Track record for research in an art/creative or advertising environment, preferably in a user-centric environment.
  • Proven ability to translate insights and findings into actionable improvements.
  • Excellent interpersonal communication, both written and verbal.
  • Proactive, independent mindset and the ability to identify research opportunities and drive projects to completion with minimal oversight.
  • Strong influencer with an interest and drive to push forward key insights/topics to company stakeholders and improving research methods.


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