Digital Marketing Strategist
5 days ago
We believe that a workplace should be a space where everyone feels welcome, no matter their background or unique perspectives. Simply put, we want people to enjoy working with us.
NoA Connect/Bluebird is a part of The North Alliance – one of Scandinavia's largest agency networks in design, media, and marketing. At NoA we believe that we are stronger together than as standalone agencies and that collaboration is the way to growth.
NoA Connect has three business areas - Advisory, Performance (Bluebird), and Data & Analytics. This role is within Performance. With the combined capabilities of NoA and Bluebird, we will be able to provide our clients with a true end-to-end solution with everything from brand strategy to performance marketing, and everything in between.
The SEO team operates both strategically and hands-on with SEO on some of our key projects together with a team of specialists across the different business areas (SEM, Social, SEO, and Web analytics). They also play an integral part in business development both within SEO as well as other parts of the business.
Key Responsibilities- Lead SEO projects that drive client growth, collaborating closely with content strategists, designers, and developers.
- Conduct comprehensive SEO audits covering technical, on-page, and off-page aspects, developing data-driven recommendations.
- Mentor junior SEO specialists, sharing insights, and guiding them in industry best practices.
- Communicate effectively with client stakeholders to present SEO recommendations and performance results.
- Represent Bluebird Media in sales pitches, presenting SEO strategies and solutions to prospective clients.
- Monitor key metrics such as rankings, traffic, and conversions, optimizing strategies to exceed client KPIs.
- Stay informed about search engine algorithm updates, Core Web Vitals, E-E-A-T guidelines, and emerging SEO trends, ensuring these insights are effectively communicated to the wider team.
To succeed in this role, you will need:
- A minimum of 5 years' experience in SEO, managing both strategy and hands-on execution for a range of clients or in-house teams.
- Advanced knowledge of technical SEO (crawlability, indexability, site speed optimization) and strong understanding of content strategy and off-page SEO.
- Proficiency with Google Analytics, Google Search Console, and tools like SEMrush, Ahrefs, and Screaming Frog.
- Business acumen and a consultative approach to identify and solve clients' marketing challenges.
- Understanding of modern front-end technologies and their SEO implications (HTML, CSS, JavaScript).
- Ability to clearly communicate complex SEO concepts to various stakeholders (from technical teams to executives).
- Fluency in English (written and spoken).
- A relevant university degree (not a requirement), and possibly relevant industry certifications (Google Analytics, etc.).
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