Media Mix Modeling Program Lead

22 hours ago


Stockholm, Stockholm, Sweden TN Sweden Full time

Welcome to TN Sweden, where we're passionate about creating a workplace that inspires creativity and collaboration. As a Media Mix Modeling Program Lead, you'll play a critical role in shaping our customer activation strategy and driving business growth through data-driven insights.

About the Job

As a key member of our Media Measurement team, you'll be responsible for leading the development and implementation of strategic plans to optimize our media performance across channels. With 5+ years of experience in marketing analytics, you'll bring a unique blend of technical expertise and business acumen to drive results.

You'll collaborate closely with cross-functional teams to gather data, understand business requirements, and align modeling efforts. Your excellent communication skills will enable you to convey complex technical insights to non-technical stakeholders, ensuring seamless execution and effective decision-making.

Key Responsibilities:

  1. Develop and implement strategic plans to optimize media performance across channels.
  2. Collaborate with marketing, controlling, and tech teams to gather data and understand business requirements.
  3. Align modeling efforts with company goals and market dynamics.
  4. Communicate complex technical insights to non-technical stakeholders.
  5. Identify media mix opportunities and work with agencies and partners for in-depth analysis.

Requirements:

  • Bachelor's degree in Marketing, Business Analytics, Statistics, or related field.
  • Strong analytical and problem-solving skills, with a keen eye for detail.
  • Excellent communication and project management skills.


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