Marketing Manager

1 month ago

Uppsala, Sweden Schotte Systems AB Full time

HVD Group is developing rapidly and is working hard to conquer the European market on software for craftsmen. We are a team of over 500 people in multiple locations working locally and globally to achieve our mission. Our teams are changing the industry and improving the everyday life of thousands of workers and businesses - from the family-owned to enterprise customers. Through innovative technology and years of expertise in the craftmanship industry, we have successfully partnered with over 13,000 customer and gained the trust of 160,000 users in different segments of the industry. Our vision is to become the European leader in providing business systems for the craftsmen industry. To accomplish this ambitious goal, we need to continue building our teams with strong talent, just like yourself Om REKYL REKYL utvecklar webbaserade verktyg för företag och hantverkare inom bygg, installation och entreprenad. Genom modulära och innovativa system erbjuder vi en helhetslösning som håller ordning och reda genom hela processkedjan; från första kundkontakt till projekthantering, arbetsorderhantering, fakturering, uppföljning – användningsområdena är oändliga Vi älskar att utvecklas och är konstant på jakt efter att driva vår affär framåt, vare sig det gäller produktutveckling, nya användningsområden till specialiserade kunder eller helt nya tekniker. Vi strävar efter att utforska sätt att arbeta internt och drivs av att förbättra oss själva och på så sätt växa tillsammans med våra fantastiska kunder Vi söker nu en Marketing Manager som vill ansvara för att ta vårt varumärke till nya höjder och bygga en ännu starkare närvaro på våra marknader Vem är du? Vi tror att du är en självgående person som kan bidra med erfarenhet, kunskap och innovativa idéer till vårt varumärke och vår organisation. Du är strukturerad, datadriven, kreativ och analytisk i din roll. Du ser värdet av att förstå slutkunden (ICP) och utifrån det planera och genomföra relevanta marknadsaktiviteter, och du är inte rädd för att vara hands-on genom hela processen. Du är prestigelös och ser ingen uppgift som varken för liten eller för stor, allt är möjligt Rollbeskrivning

  • Ansvara för hela REKYLs marknadsföringsplan, från planering, till utförande och uppföljning.
  • Baserat på en Lead Generation-strategi, tillämpa relevanta kanaler som optimerar konvertering och säkerställer att vi når rätt slutkund.
  • Content generering: bloggar/forum, artiklar, sociala media, web.
  • E-post: nyhetsbrev, produkt-e-post, inbjudningar.
  • System och plattformar: Erfarenhet av Salesforce, Account Management är ett plus.
  • Evenemang: organisering och projektledning av webbinarier och fysiska evenemang t.ex. utställningar/mässor, träffar m.m.
  • Sociala medier, digitala (betalda annonser och SEO), webbplatsen
  • Copywriting/lokalisering: Skriva originaltexter på svenska och säkerställa en hög nivå av kvalitet och trovärdighet.
Vi tror att du kommer bidra med:
  • Ett innovativt perspektiv inom marknadsföring, där du inte drar dig för att testa nya koncept och idéer.
  • Erfarenhet av att leverera en högkvalitativ pipeline med hjälp av olika marknadsföringsmetoder och taktiker.
  • Förmågan att samarbeta krossfunktionellt med vår Group CMO i den övergripande marknadsstrategin, samtidigt som du ansvarar för REKYL som varumärke och tar ägandeskap för strategi och budget.
  • Se till att försäljnings- och marknadsföringsrelationen gynnar både REKYL och HVD Group. Tvärfunktionalitet och gemensamma projekt är en förutsättning.
  • En positiv CAN-DO attityd där ingen uppgift är för liten eller för utmanande.
Krav:
  • Relevant utbildning inom marknad eller ekonomi
  • 5+ års erfarenhet inom en digital Multi Channel organisation/roll.
  • Beprövad erfarenhet inom annonsering och redovisning av resultat i Google och Meta Ads
  • Track record från att driva tillväxt för B2B i digitala kanaler
  • Utmärkta kommunikationsfärdigheter på svenska och engelska
Vad vi erbjuder:
  • En utmanande och autonom arbetsmiljö med frihet att självständigt planera och genomföra strategier, koncept och actions.
  • Ett attraktivt erbjudande med en flexibel arbetsmiljö
  • En spännande tillväxtresa med gott om utrymme att utvecklas självständigt samtidigt som du får stöd från vår Group CMO.
Om du delar vår entusiasm och vision men oroar dig för att din erfarenhet inte matchar alla krav och kvalifikationer, ansök ändå Du kan vara den perfekta kandidaten för denna roll trots att du saknar ett eller två år, eller kanske för en annan roll i vår ständigt växande organisation At REKYL our days are about facilitating and simplifying everyday life for a lot of different types of craftsman customers who perform jobs in many different industries. Our offer is a truly innovative system for more efficient business administration. We offer a complete solution that keeps projects and orders from the first customer contact to project management, work order management, invoicing – and much more. Of course, it is our customers who are the most important in our everyday lives. But our staff is also a crazy important part of REKYL. And you notice that, when you step into REKYL, the atmosphere can't be avoided. There is laughter and discussions in a blissful mix Here, employees thrive thanks to great transparency, proper influence and genuine consideration from management.

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