Director of E-Commerce

At EF Ultimate Break, we're about way more than collecting passport stamps. Our guided tours empower young adults aged 18–35 to explore a world outside their comfort zones. And the result is amazing. Each immersive tour creates experiences that last a lifetime, building bonds with fellow travelers that go beyond borders and cultures, and help bring the world a little bit closer. WARNING: Working at Ultimate Break may inspire your own desire to see the world, good news is- we'll help with that

About the Role:

Reporting to the Vice President of Market Development and Customer Acquisition, the Director of E-Commerce will define and execute the e-commerce vision, product direction, and web marketing strategy for a best-in-class consumer experience. You will translate data into actionable initiatives to grow the business and take a hands-on, proactive approach to deliver strategies to optimize acquisition, conversion, retention, and customer satisfaction. The successful candidate is a dynamic leader with the ability to drive growth, optimize user experience, and work cross-functionally to achieve business goals.

You will…

• Orchestrate all aspects of a strategic e-commerce plan to drive revenue growth, improve customer experience and increase market share.
• Combine existing expertise in sales, marketing, product, technology, and management to deliver a superior brand and shopping experience for all customers.
• Manage the digital user experience, including site navigation, and content development in conjunction with the Marketing team, checkout funnel and promotional campaigns.
• Develop, own, and maintain a comprehensive on-site and off-site merchandising plan in conjunction with Finance requirements.
• Responsibility for the customer journey: design, own, and optimize focusing on merchandising imperatives, personalization, and improving customer lifetime value.
• Develop, monitor, and analyze comprehensive reporting, including key metrics such as traffic conversion, average order value, and customer lifetime value to measure success, identify areas for improvement, and provide recommendations to optimize performance.
• Develop and execute a testing strategy for customer-facing applications to improve the shopping and booking experience; define requirements, oversee test implementation, and analyze results.
• Partner with the Product and Analytics teams to refine event tracking across our marketing systems to identify customer segmentation opportunities.
• Lead the cross-departmental collaboration across Product, Marketing, Analytics, Technology, Sales, Operations and Customer Service to optimize digital channels.
• Author and maintain requirements documentation that details the business objectives, priority, scope, level of effort, timeline for execution and expected return for all web and mobile projects and enhancements.
• Monitor competitor activity to identify new opportunities for growth or threats to the business.
• Establish and maintain e-commerce best practices for our organization.
• Provide thought leadership, innovation, and process optimization initiatives such as implementing e-commerce software and other industry best practices.
• Provide insights and partner with technology stakeholders to optimize UX/UI based on traffic, search, and sales data as well as customer research and surveys.
• Develop business plan/KPIs for e-commerce. Monitors KPI's and progress towards team and company OKRs.
• Analyzes and assesses the effectiveness of all existing marketing tools and systems relative to current needs based on available technologies and key competitors in the marketplace.
• At least 7+ years' hands-on experience in direct B2C e-commerce/web marketing.
• In-depth knowledge of online media acquisition, SEO, affiliate marketing, email and social media strategies.
• Prior experience with web content management systems (CMS) and personalization technology.
• Working experience in web technologies, web programming languages, web page design/layout, and website performance measurement tools.
• Strong analytical skills with proven ability to interpret data and draw conclusions to implement new e-commerce strategies and proficiency in Google Analytics and Tableau.
• Proven ability to simplify the complex, successfully articulate, and address complex business issues and opportunities to management and cross-functional partners.
• Superior organization skills and attention to detail with a track record of being hands-on in the execution of strategy.
• The power to execute independently while successfully influencing others across the organization.
• Must have successful cross-departmental collaboration experience/skills and solid communication and interpersonal skills.
• Ability to manage multiple initiatives and assess priorities based on impact.

Why you'll love working here: Perks, Benefits, and more
This is the most fun, high caliber place you'll ever work. Ask any employee why they love EF (whether they've been here 10 minutes or 10 years) and they'll probably tell you the same thing: it's the people. When you work at EF, you join a purpose-driven, international and energetic community that thrives on continuous learning, fearless innovation and mutual support.

In addition, you can expect:

• Paid International Business Travel opportunities
• Eligibility for our Workplace Flexibility Program: This role is based in our beautiful Boston office, with up to two days working from home per week with our pilot hybrid work model.
• Commitment to professional growth: robust monthly calendar of trainings and workshops
• Four weeks paid vacation your first year, ten paid holidays, and two floating holidays
• 25% company match on your 401(k) contributions
• Market-leading medical, dental and vision coverage, along with options for life and disability insurance, legal and pet insurance
• Dependent care, healthcare and commuter Flex Spending Accounts (FSAs)
• Access to fertility care and family-building support
• Wellness benefits including onsite classes and a yearly fitness reimbursement
• Frequent social and learning events, including access to our employee-run "EFinity" groups
• Robust Employee Assistance Program
• Tenure-based sabbatical eligibility
• EF Product Discounts (discounts on travel, international language schools, childcare with our Au Pair product and more)
• Discounts at local venues and businesses

About EF Education First

At EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs—focused on language, travel, cultural exchange, and academics—turn dreams into international opportunities.

When you join EF, you join a multicultural and diverse community working across more than 600 schools and offices in 50 countries, all with one shared mission of opening the world through education. Whoever you are, whatever you are passionate about—we welcome you and want you to bring that to work every day. EF is proud to be an equal opportunity employer and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, caste, parental status, identity, experience and everything else that makes you unique.

Founded in Sweden in 1965, EF has schools and offices around the world, including hubs in Boston, London, Mexico City, São Paulo, Shanghai, Stockholm, Zürich, and more. Learn more at https://www.ef.com.

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