Head of Brand Marketing

1 week ago

Stockholm, Stockholm, Sweden Ab Electrolux Full time

At the Electrolux Group, a leading global appliance company, we strive every day to shape living for the better for our consumers, our people, and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living.

Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute, and grow together.

Join us in our exciting quest to build the future home

About the position

The Head of Brand Marketing & Sustainability will have full ownership of all marketing activities in our recently created Business Area "Europe APMEA".

The mission for BA EA Marketing is to drive value market share, creating the most consumer-centric and desirable brands in our industry by commercializing outstanding lifetime experiences that enable consumers to live more sustainably.

As Head of Brand Marketing & Sustainability you play a strategic role in how we drive sales and build our brands. You will work to improve our brand awareness and consideration in the eye of the consumer. In the role you will work close with senior business leaders in Product Line, Sales and Consumer Direct Interaction and others to grow our business and drive conversion.

The Head of Brand Marketing & Sustainability will lead a large and diverse organization filled with tremendous talent and experience. Your leadership over this marketing organization will have a big impact on the Group ́s result. As Head of Brand Marketing & Sustainability you report to Head of BA Europe APMEA. You lead a senior team of marketing managers responsible for the following organizations.

  • Brand portfolio, Marketing Strategy, Licensing & Insights: Where we play to win.
  • Comms, planning & activation, and Market Operations: How we deliver impactfulexecution across the journey.
  • Activation Europe & Activation APMEA: Activate, amplify, feedback and repeat.
  • Sustainability: How we lead in sustainability and how we develop and commercialize our sustainability leadership.
  • Experience Marketing (functional reporting): What we offer and why its valuable.

Where you'll be:

You will preferably be based at our global headquarter in Stockholm.

Qualifications

  • Bachelor's or master's degree within relevant field.
  • Significant experience within marketing and brand.
  • Extensive experience from leading large marketing organizations.
  • Experience from leading international or global teams successfully.
  • International experience from consumer goods industry.
  • Experience from building strong teams over regions.
  • Excellent leadership skills and experience from leading leaders.

Electrolux Group

Electrolux Group is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our group of leading appliance brands, including Electrolux, AEG and Frigidaire, we sell household products in around 120 markets every year. In 2023 Electrolux Group had sales of SEK 134 billion and employed 45,000 people around the world. For more information go to

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