Head of Group Brand, Communication and Marketing Sweden

3 weeks ago

Stockholm, Stockholm, Sweden Nordea Bank Full time

Job ID: 24451

Are you Nordea's new Head of Brand, Communication and Marketing in Sweden?

Is the idea of creating a strong and consistent brand experience towards millions of customers exciting to you? Are you passionate about leading omnichannel marketing communication efforts in Sweden, whilst both supporting the business agenda and building a strong brand? If so, this opportunity is for you. We are looking for an experienced and compassionate leader with the ability to bring people together towards a common goal, in strong collaboration with the business and colleagues across Nordea.

As Head of Group Brand, Communication and Marketing in Sweden you will play a central role in implementing our brand strategy with an omnichannel approach and driving our brand, marketing and communication efforts in the Swedish market. This work is done in close collaboration with our local businesses.

You will be part of Group Brand, Communication and Marketing (GBCM), which has the ambition to deliver the best brand, communication and marketing experiences, to make people passionate about Nordea. We believe in being personal and take pride in using our expertise in everything we do in a responsible way. We create value by strengthening the Nordea brand, through excellent communication and marketing together with business areas and markets to reach Nordea's strategic targets.

You will report to the Head of Group Brand, Communication and Marketing and have a team of 17 passionate people reporting to you, including a team lead for the communication team. In addition, you will have a dotted line reporting to Head of Personal Banking Sweden

At Nordea, we know that an inclusive workplace is a sustainable workplace. We deeply believe that our diverse backgrounds, experiences, characteristics and traits make us better at serving our customers and communities. So please come as you are. With us, you'll be in good company with a chance to make your mark on something bigger in the largest bank in the Nordics.

Key Responsibilities

  • Build a strong common Nordea brand: You are the primary responsible for implementing the Nordea brand strategy through all our marketing and communication activities. Together with your Swedish colleagues and with support from the organisation you will drive marketing and communication across all internal and external channels, ensuring they are contributing to building a strong and consistent Nordea brand in Sweden.
  • Support the business agenda in marketing and communication: You will work closely with local business heads, and plan and execute on marketing and communication in line with business priorities and with relevance for our customers.
  • Drive thought leadership, media and PR: Jointly with the team lead for communications you will be responsible for our internal and external communication in Sweden, incl. proactive and reactive media and PR, leadership communication, thought leadership and social media communication. You will ensure we manage daily media communication whilst at the same time help build our brand through pro-active PR and thought leadership.
  • Support and engage your team and foster collaboration: Nordea is a large organisation with many stakeholder across units and markets. As a team lead you are essential in building strong and positive collaboration, creating an inspiring working culture as well as helping your team to navigate in both operational and strategic questions.
  • You are a key member in two leadership teams: As part of the Nordic GBCM leadership team you will help develop our strategic agenda, and ensure we work efficiently across market, harvest synergies and share learnings and build a positive working culture. As part of the Personal Banking Sweden leadership team, you will help deliver on the business agenda.

Personal skills and competencies

  • You bring a positive can-do attitude and you aim to find solutions and constructive ways to any challenge coming your way. You give energy to the people around you and you're passionate about creating a positive, collaborative working environment.
  • You have extensive leadership experience and are used to manage people and tasks in a large matrix organisation with many stakeholders. Experience from cross border leadership is a plus.
  • You seamlessly navigate at all levels in the organisation and have strong stakeholder management skills
  • You have broad knowledge, experience and understanding of media, brand, marketing and communication. This also includes customer centricity and insights, i.e. the ability to be analytical and understand what drives reputation and consideration
  • You are a skilled communicator (written and verbal in both Swedish and English) with a strong strategic mindset that is visible in all your decisions and deliveries.
  • You have a strong business understanding and are able to manage the balance of being relevant for the business whilst ensuring alignment with brand strategy and GBCM goals and objectives
  • You are resilient and able to manage high work pace

If this sounds like you, we'd love to hear from you.

Next steps

Please submit your application no later than 31/05/2024. For more information, you're welcome to contact Head of Talent Acquisition DK & NO Edvard Einar Bæk at

At Nordea, we know that an inclusive workplace is a sustainable workplace. We deeply believe that our diverse backgrounds, experiences, characteristics and traits make us better at serving customers and communities. So please come as you are.

Please be aware that any applications or CVs coming through email or direct messages will not be accepted or considered.

For union information, please contact or

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