Demand Generation Manager

6 months ago

Stockholm, Sweden Jobylon Full time

Demand Generation Manager

Stockholm I'm interested Stockholm

Job Description

Jobylon offers a modern recruiting platform (SaaS) to companies who want to create and share beautiful job postings and manage their applicants with ease. The recruitment industry has stayed unchanged for too long whilst the need for a simple and efficient solution has increased.

We are now facing our biggest expansive phase to date. To further help us realise our vision, we’re on the lookout for a creative, ambitious, and resourceful Demand Generation Manager to lead our efforts to create and execute integrated marketing campaigns that drive leads and revenue growth.

Working at Jobylon means working at a company where you get to have the mandate to take initiative and decisions, what we at Jobylon also refer to as our "happiness culture". Simply put, working at Jobylon gives you the opportunity to grow and make an impact fast at the same time as we have a lot of fun together

Why you will play such an important role

As the Demand Generation Manager, you will play a crucial role in securing the success of Jobylon by developing and optimizing our demand generation programs, from strategy to distribution, content creation and lead nurturing campaigns. Our plan is to become the leading thought leader within the Nordics in 2023 and heavily invest in our marketing activities, which makes it the perfect timing for you to start and impact your journey with us.

You will belong to a super strong sales & marketing team supported by a small but dedicated and experienced in-house team of B2B marketers, content strategists and creators, acquisition specialists, event managers and designers. In this role, you will report to the Head of Marketing.

What are the key responsibilities?

Your main focus will be to provide valuable content through education and inspiration that empowers our audience, drive thought leadership and creates demand using common B2B content formats. You’ll also be responsible for developing and executing innovative campaigns to engage our enterprise target accounts and drive high-value deals through well-planned account-based marketing initiatives.

On a day-to-day basis, you will

Develop and implement multi-channel demand generation and account-based marketing strategies to drive quality and high-intent inbound leads

Request, manage and implement content for campaigns from content creators, including web pages, email marketing, social media, and offline channels.

Develop and perform multi-channel content distribution plans, preferably using content pillar, lead nurturing and account-based marketing concepts

Ensure campaigns, landing pages and other relevant channels are properly set up, implemented, and optimized

Performing activities such as webinars and assisting in terms of researching, and conducting the presentation and content.

Identify and perform co-marketing initiatives with current and potential partners that support your objectives

Work together with our partner agencies, e.g. growth and SEO, to create and maintain high visibility of our generated content

Leverage relevant technologies to optimize lead nurturing processes, campaigns, and website experiences

Analyze and report on lead generation performance and provide recommendations for improvement

Skills & Requirements

What type of person are we looking for?

To be successful in this role, you should be an experienced, tech-savvy B2B marketer who has worked closely with commercial and creative teams. You are analytical and like to work both strategically and hands-on, managing Hubspot, automated workflows or building landing pages. With your strong commercial mindset, you have the ability to effectively deliver, analyze and report on campaign performance. You also see yourself as a true team player at the same time as you are self-driven and used to working independently.

To succeed in this role, we think you should have

2+ years of relevant marketing experience in demand generation, account-based marketing, marketing automation, and/or digital marketing in a B2B

Strong experience in distributing content, email marketing and website optimization

Excellent understanding of the lead generation, and lead nurture processes as well as reporting on lead generation performance

Proficiency in marketing automation and CRM software, such as Hubspot

Strong understanding of digital marketing best practices and trends

Proven ability to develop and execute successful campaigns

Location?

Sweden or remote within Europe

The recruitment process consists of

Personality test and logical ability test

Introduction & Culture Interview

Competence Interview

Business Case

Join us

This position is a great opportunity if you desire to learn and grow in the demand generation field and become our biggest expansion to date Click on the apply button or reach out to our VP People & Culture Karin at karin@jobylon.com if you have any questions.

About the company

Jobylon is a modern and user-friendly hiring platform that is used by midsize and enterprise companies all over the world. Our platform helps HR, recruiters, and hiring managers streamline their recruitment processes and provides a standout candidate experience.

With an intuitive user interface and great flexibility to customize the platform to businesses' specific hiring process, Jobylon is designed to help to spend less time on administrative tasks and more time with candidates.

This is why recruiters and hiring managers from 1000 employers like McDonald’s, Capgemini, and Skanska love working in Jobylon.


The Jobylon ValuesTOM

Passion for PeopleCultivating a humanized workplace on trust, empathy, and transparency is key for us and something that is permeating our entire culture. We believe that the key to a real success lies in people feeling safe enough to be their full selves at work.

Passion for ProductCreating a seamless experience for our users starts with unlocking the creativity within We lead with a curious mind and dare to ask questions, make our voices heard, challenge each other and our product in order to bring the latest technology to the market.

Passion for BusinessEnthusiasm and grit are the driving force behind everything we do This translates into daring to set and meet ambitious goals, walk the extra mile, and always strive for better. We bring out the best in each other by continually challenging one another and do not settle for average.

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Jobylon

Stockholm
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