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VP Product Marketing
2 months ago
About Gelato
Gelato has built the world's largest and most global network for on-demand production of customized items e.g. t-shirts, wall art, mugs, books, hoodies, and cards. We support a new wave of e-commerce entrepreneurs to sell their creativity globally, with a more local and sustainable production. With local production and exact matching of supply and demand, there is no waste, and carbon emissions are reduced.
We own no assets - we build the software that connects world-class production facilities all across the world. We have more than 130 production partners in 32 countries. In 72 hours we can reach more than 5 billion people with customized products in a smarter, faster, and greener way.
Gelato is changing the way that customized products can be produced on-demand. We are already empowering thousands of e-commerce entrepreneurs to grow and scale their businesses. With local production, and exact matching of supply and demand, there is no waste and carbon emissions are reduced.
Gelato GroupGelato Group consists of three different business units, starting with Optimalprint as our B2C business, offering personalized products to consumers all over the world. Secondly, Gelato Create caters to our creators through our software platform, and connects them with a global range of production partners. Lastly, we have our newest business unit, GelatoConnect. With GelatoConnect, we have built the largest ecosystem in the printing industry, which offers cost savings and efficiency for all improvements for all production hubs.
The positionWe are seeking a dynamic and experienced VP of Product Marketing to develop, organize and implement our global product marketing practice. The role is responsible for driving Gelato’s go-to-market strategy and the ideal candidate will have a proven track record in developing and executing a best-in-class product marketing practice in a global B2B SaaS organization.
Some of your key responsibilities will include
Develop and articulate a clear vision for the go-to-market strategy, ensuring alignment with overall business objectivesDefine and refine product messaging and positioning that effectively communicates the value proposition to target audiences and differentiates our products in the marketConduct thorough competitive analysis to identify market trends, opportunities and threats, providing insights that inform product strategy and positioningCollaborate closely with the sales team to create effective sales play that drive engagement and conversion, leveraging market insights and customer feedbackDrive cross-functional awareness and understanding of go-to-market initiatives with enablement materials and training Craft compelling and cohesive sales narratives that resonate with target audiences and effectively communicate the brand story and product benefits.Develop high-impact sales collateral, including presentations, case studies, whitepapers, and other materials, to support the sales team in their efforts.Implement a comprehensive content strategy that encompasses thought leadership, educational content, and promotional materials to build brand awareness and credibility.Lead cross-functional teams to plan and execute successful product launches, ensuring coordinated efforts across marketing, sales, and product development.Hire, train, coach and motivate a team of product marketers to align to business goals and deliver key artifacts for cross-functional teams.Research, define and develop plans for new markets in partnership with go-to-market leaders to expand Gelato total addressable market.Who you are
You have a start-up mentality, incredible stamina, resilience, and grit. You’re a doer. You change until you win. You feel comfortable getting your hands dirty while never losing sight of long-term ambition. You are confident in your abilities and experience, yet humble and curious in your execution. Embracing change, complexity, and ambiguity while also navigating a little bit of chaos is essential for success in this role. Working in Gelato means not only thriving in such an environment, but also finding comfort in being uncomfortable.
Our minimum requirements for this role include:
Experience as a VP, Director or leading the Product Marketing driving strategy and execution.Proven ability to analyze markets and help drive our go-to-market direction.Data driven in your approach to help make informed decisions.Ability to move at a fast pace and comfortable in an iterative environment..Experience building messaging and content for all go-to-market functions inclusive of demand generation, sales, Experience building and leading high performance teams, developing and operationalizing brand marketing organizationsProven ability to help drive team enablement of GTM strategy and content to support Comfortable working with stakeholders across c-suite, marketing, sales, customer success.Excellent project management and time management skills.Proven ability to work with products to help narrate roadmap and message the value proposition of release cycles to our customers, partners, and prospects. You are comfortable prioritizing a strategy, setting expectations, and at times saying “no” diplomatically.What it’s like to work at Gelato
We are a customer-obsessed team with the ambition to change the world by connecting technology to the printing industry and making it much more sustainable. Everyone who joins our team must feel genuinely intrigued and motivated by our mission. We expect a lot. We are a driven team with big goals, so we seek individuals who are genuinely passionate about their work and possess an entrepreneurial spirit. Our culture is unique and we live by our values, so it's worth learning more about our culture and how we work before presenting your application.
At Gelato, we pride ourselves on our global presence with 14 offices worldwide, fostering a dynamic and diverse work environment. Rooted in a culture that values collaboration, creativity, and camaraderie, we actively cultivate a company culture that thrives on shared experiences. We encourage team members to embrace this culture by working from our inspiring office spaces at least three days a week, allowing for meaningful connections and collective growth.
Lastly, we ask that you please upload your CV in English, regardless of which country you are applying from.
