digital campaign

As a Digital Campaign & Content Manager at SAS you will deliver high-impact, timely content that supports sales goals, improves user experience, and drives engagement across digital channels, in Scandinavian and international points of sales.

•    Maintain and regularly update website and app revenue-driving content, banners, and campaign landing pages across all active markets

•    Coordinate with key stakeholders (Marketing, Revenue Management, Network, Legal, Digital&IT etc.) to ensure digital content reflects business objectives, commercial priorities, and local compliance

•    Align content and translations between web and app to ensure seamless experience and consistent content across channels

•    Manage compliance with legal and regulatory requirements in all markets, coordinating with relevant teams to ensure content meets local standards

•    Collaborate with Marketing and Revenue Management to plan and negotiate campaign timelines and content sprints, ensuring alignment with sales targets and product availability

•    Work closely with the Design team and Performance Manager to optimize content layout, visuals, and calls to action (CTAs) to drive user engagement and conversion

•    Leverage campaign and site performance data to continuously refine content, layouts, and localized messaging for better commercial results

•    Coordinate with Product Owners for both Web and App to ensure smooth execution of content updates and campaigns, especially during peak activity periods or major commercial pushes

•    Collaborate with external SAS partners (both EuroBonus and retail media) to coordinate co-brand campaigns and content

To be successful, we believe you have

•    5+ years of experience in digital content management, campaign coordination, or eCommerce

•    Prior experience in an airline, travel, or international B2C industry is highly desirable

•    Proven track record in planning and executing web/app campaigns to support sales and brand objectives

•    Hands-on experience with Contentful (or other headless CMS) for managing multilingual, multi-market content

•    Experience collaborating with cross-functional stakeholders including Marketing, Revenue Management, Legal, Design, and Product

•    Understanding of digital campaign timelines, merchandising, and the connection between content and sales performance

•    Familiarity with international legal/compliance requirements related to marketing content

•    Experience in performance analytics such as Google Analytics 4 tool

•    Comfortable with project and collaboration tools such as JIRA, Confluence, and Miro

•    Understanding of basic UX/UI principles and digital performance KPIs (e.g., CTR, CVR, bounce rate)

•    Experience with A/B testing tools (e.g., Google Optimize, Optimizely) is a plus

•    Flexible and quick to adapt in fast-changing environments

•    Strong decision-making skills, with the ability to balance business goals, customer needs, and technical constraints

•    Excellent communication skills in English, both written and verbal

As a person you bring a positive, high-energy attitude with strong teamwork and well-developed soft skills. Takes full ownership of tasks and projects, showing determination and persistence — not accepting "no" as an answer when driving results. Thinks outside the box, consistently seeking creative solutions and workarounds to overcome challenges and deliver on both team and SAS goals.

At SAS, we offer extensive opportunities for professional development in an international, fast-paced working environment. We are dedicated to the continuous growth of our employees. Working with us comes with a variety of benefits, including: 

•    Travel Perks: Enjoy discounted travel opportunities around the world with SAS. 

•    Health & Wellness: Access to health and wellness benefits, including a gym with complimentary classes such as CrossFit and yoga. 

•    Discounts: Receive discounts from a wide range of brands, as well as on transportation to and from airports, airport shops, hotels, and car rentals. 

Our Culture at SAS 
At SAS, we are dedicated to caring for each other, delighting our travelers, and driving the transformation towards sustainable aviation. As a future colleague on our team, you'll join a culture where we work collaboratively towards common goals, recognize each other's contributions, and celebrate successes. Our focus is on safe, sustainable, and punctual execution, and we are committed to protecting our planet while transforming SAS for the future. This is an empowering workplace where you can thrive, grow, and take ownership of your work. Join us at SAS and be part of shaping the future of aviation 

Other of importance 

•    The role is a temporary replacement during maternity leave for 14 months

•    Deadline for application: 7/11/2025. Applications are processed continuously

•    Desired start date: 1/2-2026

•    Position: Full-time temporary employment

•    Location: Scandinavia 

Come and fly with us