Marketing & Content Specialist

Please note This is a temporary position (maternity cover) for approximately one year. The role has a strong focus on writing content creation, making excellent copywriting skills essential.
Until then: 28/02/2027

Hours per week: 40

Starting date: By appointment

Location: Solna, Stockholm, Sweden

Musti Group is the leading Nordic pet care specialist operating in Finland, Sweden, Norway, and the Baltics.
Our mission is to make the life of pets and their parents easier, safer and more fun throughout the entire lifespan of the pet. We want to be a full-service product provider and operator for our customers – both physically and digitally. We believe that a full-service ecosystem offers a unique value proposition that enhances and strengthens strong customer relationships and sets us apart from our competitors.

Musti Group's net sales were EUR 444 million in 2024. We have over 2,000 employees, 1.9 million customers and 415 stores.

Purpose and nature of the role
The purpose of this role is to drive and safeguard the development of the Musti brand in the local market, ensuring that the brand's tone of voice and identity are consistently reflected across all marketing activities.

You will be responsible for making sure that content is created and executed in a timely manner across various channels, including in-store materials, print advertisements, digital advertising, social media, radio, webstore, newsletters, and other forms of communication. Your work will help ensure that our messaging generates interest in our offering and strengthens our brand promise.

As a Marketing & Content Specialist within the local marketing team, you will collaborate closely with the Nordic marketing team, local teams, store teams and cross-functional stakeholders. You will report directly to the Local Marketing Manager and your daily tasks will be a versatile mix of project management and content creation. One day you might be focused on writing engaging content for our loyal customer newsletter, while the next day you could be coordinating and ordering all necessary assets for an upcoming monthly campaign. You will also have Group SEO related responsibilities of which you will report directly to Head of Group Ecom and Head of Group Marketing.

We are looking for a creative and collaborative team player who is passionate about producing engaging written content. This role offers a dynamic working environment with a wide variety of tasks and excellent opportunities for professional growth and development.

Key Responsibilities

• Content Creation (writing-focused)
• Write/produce engaging content for various channels, including:
• In-store materials
• Print and webstore content
• Newsletters
• Digital advertising (e.g., display, video, SEM, SoMe)
• TV, radio, and PR Communications
• SEO – Local and Group responsibilities
• Review all written materials

Local Marketing Initiatives
Take ownership of local marketing activations, including store openings, tactical campaigns tailored to local needs and handling requests for sponsorships and collaborations.

Project Management

• Coordinate cross-functional teams and contribute to local and Nordic projects, especially those requiring copywriting expertise.
• Order campaign materials and deliver media assets to external media agencies.
• PR Project Management – internal and together with external partners.
• Coordinates Omni SEO content projects across the Nordics and Baltics. (together with ecom team)
• Internal & External Communication/PR
• Create written content for external platforms (e.g., LinkedIn, Newspapers)
• Planning and writing press releases
• Musti Brand and tone of voice
• Actively participate in the development of our Musti Brands and ensure that our tone of voice and brand identity are consistent in everything we do.

Other
Various tasks assigned by Marketing Manager

What We Are Looking For

• Relevant post-secondary education and a few years of experience in a similar role
• Excellent English skills and native-level proficiency in Swedish. Other Baltic and Nordic languages are seen as a plus.
• Strong interest and ability to produce creative, playful written content across various platforms
• Solid project management skills with attention to detail
• A collaborative team player who thrives in cross-functional environments
• Interest in career development and new opportunities
• Passion for pets and pet-related topics
• Willingness to travel occasionally
• A proactive, positive, and structured personality

Why join our pack?
We offer you diverse and inspiring work in a rapidly growing and evolving business in one of the leading pet retail companies. You have the possibility to develop your own work and the Musti brand. You get to work with other stakeholders but have an independent touch of your work. You will meet furry colleagues, and you can bring your own four-legged friend to work with you.

The position is based in Solna Frösundavik, with the possibility to work remotely two days a week. We often have furry friends in the office; therefore, the work might not be suitable for a person who is allergic to pets. By joining Musti Group you will be a part of an engaged team dedicated to making the life of pets and their owners easier, safer and more fun.

About The Process
We will start going through applications during the application period, please send us your application and CV with a salary request latest by

Interview process shortly: 2–3 interviews and a possible written assignment. You can add examples of your previous written content work to your application.

If you have any questions, please contact Marketing Manager Paula Berge
on Friday : 00-15: 00 or Monday : 30–16: 15.

Arken Zoo grundades 1987 och är Sveriges största detaljhandelskedja för husdjursprodukter, med ca 115 butiker runt om I landet. Sedan 2015 ingår Arken Zoo i Musti Group, med totalt nästan 250 butiker i Norden.

Genom våra fysiska butiker, veterinärkliniker, hundfrisörsalonger och e-handel erbjuder vi ett brett och prisvärt sortiment med produkter och tjänster av högsta kvalitet för ditt husdjur.

Viktigare än vår storlek är vår vision om att göra livet enklare, säkrare och roligare – för husdjur, hussar och mattar.

Välkommen till Arken Zoo. Vi älskar djur. Djur älskar oss.