Senior Marketing Manager

HAYPP GROUP
We address one of the world's biggest problems – how to end smoking. There are 1,1 billion smokers in the world. Around 8 million people die every year from smoking-related diseases. Our goal is to significantly reduce death rates, save lives and inspire people to choose healthier enjoyment. How? By offering people safer nicotine online.

Haypp Group is one of the Nordics' leading e-commerce groups with ten store brands, present in seven countries where we serve more than 1 million active consumers. Through brands such as , , etc., we sell nicotine pouches, Swedish style snus online as well as disposable vapes. With our headquarters located on Östgötagatan in Stockholm we are 250 team members mainly but not exclusively based in Sweden. Also, we are an innovative and fast-moving company that is growing rapidly, driving sustainable business and are changing the world in the process. We are currently on an exciting expansion journey, converting more and more smokers to healthier alternatives across all our markets globally.

THE ROLE
We're looking for a Senior Marketing Manager who can bring together creativity and strategy to deliver outstanding campaigns. In this role, you'll be responsible for shaping our media approach end-to-end, from selecting the right media agency partner to working hand-in-hand with creative teams to ensure every campaign connects with our audience and drives results.

What You'll Do

• Lead agency selection: Identify, evaluate, and onboard the right agency partner(s).
• Build the media strategy: Define objectives, set KPIs, and create an integrated plan across digital, social, and traditional channels, per in scope markets.
• Champion creativity: Collaborate closely with creative partners to ensure media plans and creative assets work seamlessly together.
• Deliver campaigns: Oversee planning, execution, and optimization to ensure campaigns are on brief, on budget, and on time.
• Manage performance: Monitor spend, track results, and deliver actionable insights to improve ROI.
• Collaborate across teams: Work with brand, product, sales, and creative teams to ensure consistency and impact across every channel.

What We're Looking For

• 7-12 years hands-on broad marketing experience. Ecommerce required with experience in FMCG
• Proven experience in marketing management with a strong focus on media strategy and execution.
• Experience running multi-market campaigns, preferably across Europe
• Experience working in scaleup environment
• A creative mindset with the ability to translate ideas into effective media and campaign strategies.
• Experience working closely with creative teams or agencies.
• Knowledge of a broad range of channels (digital, social, search, TV, OOH, audio & print).
• Strong project management, negotiation, and analytical skills.
• Data-driven mindset with the ability to turn insights into actions.

Nice To Have

• Experience in regulated industry

What Success Looks Like

• A best-fit media agency onboarded and delivering strong results.
• Media strategy fully aligned with business goals and creative vision.
• Campaign KPIs consistently met or exceeded.
• Optimized media spend with measurable ROI.
• Creative and media working seamlessly together to amplify impact.

What We Offer
We are a value driven company with our values
We team up
,
Innovation Drives Us
,
No Douchebags
and
Going the Extra Mile
at the heartbeat of everything that we do. With us you can always expect to get help from people who want to achieve things together and to be able to speak your mind in every social constellation you are part of. We highly value all ideas no matter where they come from, and we are not afraid to try new things out. We are also welcoming, inclusive and everyone at Haypp Group has a voice. In addition, we seize opportunities by putting in hands-on, hard work and celebrating when we reach our goals. With us, you should always feel safe, appreciated and valued but at the same time challenged and excited.

Benefits
Because we recognize that our team members are our most important differentiator, we offer our team members generous benefits. We offer the following perks to everyone at Haypp Group:

• Premium ITP1 occupational pension savings plan
• Insurance plan, including private healthcare
• 30 days of paid vacation
• Parental pay lift
• Wellness allowance of 5,000 SEK per year
• Lots of social happenings

SEND US YOUR APPLICATION TODAY
If this sounds like a place where you would want to contribute and grow, let us know you're interested by submitting your application Apply with your CV, a cover letter, through Linkedin or in any other way you feel represents you in the clearest possible way. All ways of connecting work for us

Haypp Group is committed to equality and diversity, and we welcome applications from all qualified individuals regardless of ethnicity, religion, age, gender, sexual orientation, disability, and marital status. We want to offer you great recruitment experience, and if there is anything we can do to make you more comfortable in the process with us, please let us know.

If you have any questions about the role or what it's like to work at Haypp Group in general, feel free to reach out to our responsible recruiter Max Moen at We look forward to hearing from you

The Haypp Group is spearheading the global transformation from smoking to healthier product alternatives. With origins in Scandinavia our extensive experience from pioneering markets in smoke free alternatives, as well as being a leader in the e-commerce sector, we now fully bring our vision to a global scale.

With ten e-commerce brands, the Haypp Group is present in seven countries where we serve more than consumers.