VIE Brand Activation

What is a VIE?

It's an international graduate program for European citizens having graduated from a University School. This is an initiative created, designed, and supported by the French Government primarily to provide professional international work experience for European citizens between 18 and 28 yo recently graduated from University or Business School.

To apply for this V.I.E assignment you need to fulfil the following criteria:

• International Graduates (European citizens) between 18 and 28 yo with an average of 12 months of professional experience
• Fluent in English
• International profile (work experience or studies abroad)
• Eager to continue your career abroad

This is a V.I.E position based in Stockholm, Sweden and lasts for 12 months with possibility for extension of another 12 months. The position is not open to applicants already based in Stockholm, Sweden. For more information on the V.I.E program's specificities please visit Mon Volontariat International : site officiel du V.I.E | V.I.A ).

ABOUT US

The Absolut Group (TAG) holds global responsibility for the production, packaging development, innovation and strategic marketing of an extensive range of premium spirits brands. They include the iconic Absolut Vodka, Beefeater, the world's most awarded gin, Malibu, the leading flavoured rum and Kahlua, the number one coffee liqueur, along with a selection of agave spirits, including Altos tequila and craft gins such as Monkey 47. Headquartered in Stockholm, Sweden, The Absolut Group is part of Pernod Ricard, a worldwide leader in the spirits and wine industry.

We strive to redefine the global spirit market and the world we live in by inspiring people of all backgrounds to come together to mix ideas and drinks, respectfully and responsibly. And we have a true long-term commitment to sustainability – doing the right thing for consumers, society, the environment and our people.

We are always on the lookout for talented individuals to join our team and help us shake things up. We believe that work should be more than a paycheck, so whether you are just starting your career or looking to take it to the next level, we offer a dynamic and supportive work environment that will help you grow. Come join us and let's raise a glass to a fulfilling career and a bright future at The Absolut Group

ABOUT THE ROLE

Are you passionate about working with an iconic brand, to create impactful and culturally relevant innovations for our consumers? Do you want to be part of an international, diverse and inclusive team that values collaboration, creativity and fun? Then look no further than The Absolut Group

Malibu is our beloved world's best-selling coconut flavored white rum. If you want to know more about the brand, please visit our Malibu website - here.

Our Malibu & Kahlúa team is looking for a VIE in Brand Activation & Planning working for Malibu starting in February 2026. This assignment is a great opportunity to get a solid through-the-line training experience: you will have a wide span between strategy and execution, while switching from strategic thinking to "hands-on" execution on a daily basis.

Main responsibilities and tasks:

The VIE Malibu is responsible for driving projects and responsibilities assigned including but not restricted to:

• Working on brand strategy & supporting strategic aspects of product portfolio and innovation projects at a global level
• Ensuring consistent competition tracking and identification of white spaces for the brand
• Managing the brand's internal reports to cross-functional teams as well as to Market Companies including our Internal Business Planning (IBP) system, championing the excellence of the overall process
• Handling project management across all brands, in our internal TAG Management System
• Collaborating with our Consumer Insights team on our consumer council project
• Being an internal Brand Ambassador and spreading the brand culture internally

It will be key to note that this job may require – 40% of the individuals bandwidth going to more administrative / project management work and 60% of their bandwidth being used for more strategic projects that require more critical thinking and analysis. As this will also be a joint Malibu & Kahua team – there may be a few projects that span across both brands that the individual may have to undertake but their primary responsibility will still be brand Malibu.

ABOUT YOU

At The Absolut Group, we value collaboration, transparency and foster teamwork and trust across the organization. We champion inclusion, valuing differences and leveraging diverse perspectives. We embrace a growth mindset, anticipating change and evolving in a fast-moving environment.

We seek talents who drive results with bold vision and accountability, simplify processes, and promote sustainability. Our consumer and customer-centric approach build strong relationships by meeting needs and delivering high-quality products.

Who we think will fit in this role:

• University degree most likely in business or communication
• 1+ years of relevant business experience from consumer goods sector in an international organization
• Strong interest in brand strategy, project management and data analytics
• Experience in social media, consumer insights projects is a plus
• Past experience with Nielsen is a plus
• Comfortable with Excel, Google Sheets, or BI tools to analyze sales and performance data
• Fluent in English (verbal and written)

OUR OFFER

At The Absolut Group, we believe that Inclusive Culture is essential to our success. We are dedicated to creating a workplace that reflects inclusion and the global consumers we come in contact with. That is why we are proud to have on board today 47+ nationalities among 1,000 employees worldwide and to be recognized among Forbes World's Best Employers and Equileap's top 100 Employers for Gender Equality. We nurture a culture of convivialité, where you are welcomed for who you are and bring your best in a positive work environment

Read more about us at Careers | The Absolut Group )

APPLICATION

So if this role resonates with you, don't hesitate to apply. We look forward to hearing from you

We will be reviewing applications on an ongoing basis, so please send your application as soon as possible.

As a skills-based organization, we ensure fair processes and equal opportunities. If you need extra support or accommodation during the recruitment process, please contact us. We are here to support you and welcome your application.