Head of Marketing Strategy

Shape Our Narrative. Advance Engagement. Drive Change. 
 

Stora Enso is a global organisation with operations, sales, and supply chains all over the world. Our purpose "Do good for people and the planet. Replace non-renewable materials with renewable products" drives everything we do. We believe that everything made from fossil-based materials today can be made from a tree tomorrow, and we are committed to accelerating the transition to a circular bioeconomy. 

Contribute to a Nature Positive future 
 

Are you passionate about shaping marketing strategies that create tangible business impact? Do you enjoy translating data and insights into actionable plans that drive market share and sales growth? If so, this role could be the perfect fit for you.
 

As Head of Marketing Strategy, you will work closely within our Marketing and Commercial Excellence team, supporting Containerboard product lines and sales to develop and implement marketing strategies that align with our business objectives. Your insights and strategic thinking will help identify growth opportunities, define target groups, and create value propositions that resonate in the market. You will work in close collaboration with Marketing Engagement team and sales to ensure seamless implementation of go-to-market plans.

Your responsibilities: 
 

• Align marketing strategies with our business in the Containerboard Business Area
• Monitor market trends and provide updates on end-use applications
• Identify and research new market opportunities
• Own product naming and product brand portfolios
• Define target groups and product positioning
• Develop value propositions and go-to-market strategies
• Prepare business cases for new strategies and budget requests
• Collaborate and coordinate marketing efforts
• Design target-driven marketing strategies
• Share insights clearly with internal stakeholders
• Analyze key performance indicators for marketing and sales
• Track marketing outcomes (activities, leads, retention, ROI) with the team

What you bring

You are a strategic and customer-focused thinker who thrives in a fast-paced, collaborative environment. You turn insights into actionable plans and develop strategies and materials that drive business impact. Structured and creative, you manage multiple priorities with ease.
 

In addition, you bring:
 

• Minimum 10 years of experience as a marketing strategist, marketing manager/director, or similar role in product marketing (in manufacturing industry)
• Master's degree in Marketing or relevant field
• Demonstrable experience with market analysis and strategic goal setting 
• Proven track record of project management and strong attention to detail
• Strong analytical skills
• Creative thinker with data-driven analytical approach
• Excellent communication skills (verbal and written), English fluency
• Outstanding organizational and time management skills
• Excellent communication, interpersonal and presentation skills
• Preferably experience in Packaging industry and board products

What we offer  

You will be part of our diverse working culture which supports you in exploring new perspectives and developing professionally. You will contribute to a more sustainable world, as sustainability and innovation are at the core of our strategy.
 

• Career growth opportunities within an international organisation 
• Access to modern technologies and digital tools 
• Professional development opportunities 
• Motivating additional benefits package 
• Hybrid work options and flexible working hours 

How can you apply for this role? 

You can only submit your application to us by using our recruitment tool. As we are assessing our candidates on an ongoing basis, we hope to hear from you as soon as possible but at the latest on December 17th.

Our recruitment process could include pre-employment actions such as background, reference and health checks as well as a drug test.  
 

If you have any questions, please contact hiring Manager Mandi Alatera, SVP Marketing and Commercial Excellence,

Welcome to work in the renewable materials company