Growth Marketing Specialist

About Mindler

Mindler was founded in 2018 with a vision to create a world with better mental health. Since then, we have grown from a Swedish startup to become a pan-European mental healthtech organisation, helping people of all ages – from children to adults – across five markets.

We are on an exciting growth journey, building not just a workplace but a movement: making mental health accessible to more people, across borders and generations. Mindler is a place where you can help shape the future of mental healthcare – while growing together with us

The role

As our Growth Marketing Specialist, you will play a pivotal role in accelerating Mindler's international growth. You will own both traffic generation and web conversion, ensuring that ads and landing pages work together to create a seamless, data-driven user journey from first impression to booked appointment.

Reporting to the Head of Marketing and collaborating closely with Brand, Product, UX and Analytics, you will lead the development of a full-funnel approach that improves efficiency, lowers acquisition costs, and unlocks scalable multi-market growth.

This role blends strategic thinking with, even more importantly, hands-on execution. You will design, test, analyze, optimize, and continuously improve. It's an opportunity for someone who wants to take real ownership of the performance engine at one of Europe's most ambitious digital health companies.

What you'll be doing

• Manage, optimize, and scale paid campaigns across Google Ads, Meta, TikTok, and additional performance channels, mainly in Sweden and the UK. 

• Drive a holistic full-funnel strategy—from ad creative to landing page optimization.

• Connect platform spend with backend conversion data to determine true ROI and channel value.

• Improve conversion rates by improving ad creatives, Quality score and landing pages. 

• Collaborate with Brand to iterate on ad creatives that maximize relevance and user engagement.

• Partner with Product, Tech, and UX to together implement tests, tracking solutions, and scalable experiment frameworks.

• Identify new channels, opportunities, and markets—and scale them efficiently.

• Build a structured, insights-driven experimentation culture.

Who you are

We are looking for a doer with at least four years of hands-on performance marketing experience, managing budgets and driving measurable growth across multiple markets. You thrive at the intersection of marketing, data, technology, and user psychology, balancing the analytical mindset of a "math person" with the intuition of a "psychology person" who understands user behavior, friction, and conversion dynamics. Structured, hypothesis-driven work comes naturally for you, and clear communication across teams allows you to bridge marketing, Tech/Dev, and Brand perspectives seamlessly.

We think you'll be a good fit if you:

• Are hands-on, collaborative, and motivated by owning the full funnel, bringing traffic generation and website conversion together rather than treating them separately.

• Thrive in environments that demand managing multi-market campaigns.

• Use experiments and data to reduce CPA, improve landing pages, optimize Quality Scores, and drive scalable growth across markets.

• Combine operational execution with analytical rigor, applying insights consistently to deliver measurable results.

• Are energized by influencing high-traffic websites that help thousands of people access mental health support.

What we can offer

At Mindler, you will work with high-traffic, high-impact websites across multiple markets and have a direct influence on how thousands of people access mental health support.

You will have the freedom to innovate, test, and drive measurable improvements—supported by an established brand, strong cross-functional partners, and a mission-driven organization.

We offer a hybrid setup, flexibility, international collaboration, and a high-performing environment where creativity, experimentation, and growth are celebrated. Joining Mindler means contributing to a forward-thinking, values-driven movement shaping the future of digital mental healthcare on a global scale.

Please note that we will review applications and get back to candidates regarding potential next steps in the process during the second to third week of January, after the holiday season.

We are looking forward to hearing from you

–-

Mindler is an equal opportunity employer. All qualified applicants will be considered for employment without regard to gender, gender identity or expression, national origin, religion or other beliefs, disability, sexual orientation or age.