Digital Key Account Manager

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey Tomorrow can't wait, let's shape it together

British American Tobacco Sweden has an exciting opportunity for a Digital Key Account Manager in Malmö

As a Digital Key Account Manager, you'll play a key role in driving growth and transformation within the nicotine industry. You'll take full ownership of your channel — from insights to execution — and lead forward-looking strategies, unlock growth opportunities, and collaborate across teams to bring our vision of A Better Tomorrow to life. If you're passionate about driving results, building strong partnerships, and making a real difference in a dynamic industry — this is your opportunity.

Your key responsibilities will include:

• Take proactive ownership of your channel, developing and executing forward-looking strategies aligned with our ambition to build A Better Tomorrow.
• Build and implement annual channel and account strategies, ensuring alignment with TCI effectiveness and business objectives.
• Continuously measure and analyze BAT and category performance to identify trends, challenges, and growth opportunities with focus on digital key performance indicators.
• Seek, quantify, and act on opportunities to grow the business across the 4Ps (Product, Price, Place, Promotion).
• Develop and implement account plans to achieve volume and profit targets through efficient resource allocation.
• Present strategic insights, plans, and performance updates to senior leadership and customers to secure alignment and buy-in.
• Coordinate cross-functional efforts to ensure seamless execution of initiatives and retail excellence.
• Conduct post-implementation analysis to evaluate impact and inform future strategies.
• Build and maintain strong customer relationships, ensuring high satisfaction and long-term partnerships.
• Oversee contracts and drive successful outcomes in annual negotiations.
• Ensure streamlined collaboration within the team and lead the monthly performance process, analysing overall results and driving continuous improvement across all key metrics
• Stay informed on industry trends and best practices to maintain a competitive edge.
• Foster a culture of value creation and continuous improvement.
• Ensure compliance with all relevant laws, regulations, and internal standards related to environmental protection, workplace safety, and sustainability.

What are we looking for?

• A University degree in Marketing, Business or Business Information and minimum 3 years of experience in marketing/ category management/RGM/KA
• Proven experience in marketing, brand management, 3rd party e-com management, category management, RGM, or key account management – or other marketing related roles, with a strong track record of success.
• A proactive and analytical approach, with the ability to set clear direction and achieve results efficiently.
• Strong analytical, systems and numeracy skills with capability to master complexity.
• Excellent oral and written communication skills in English & Nordic language
• Advanced Excel and Presentation Skills is required
• Profound experience from FMCG industry with a commercial approach is a benefit
• Knowledge of Coupa / AC Nielsen / Power BI is a benefit

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?

We're one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.

We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.