Sales Manager

Do you want to be part of transforming an entire industry? Do you have experience in international sales and a passion for driving business growth? Then you might be the one we're looking for in the role of Sales Manager at Cgrain – an innovative technology company at the forefront of its field.

This Is What You Will Do
Cgrain develops and manufactures analytical instruments for quality control of cereals using advanced image analysis. The technology is new to the industry and is based on image analysis and advanced AI. The first product was launched at the end of 2014, and the company is now entering an expansive phase with sales across multiple international markets.

Cgrain is in a phase of exciting development and growth, both with existing customers and through entry into new markets. Our customers are currently located primarily in Europe and the USA, but also in Canada, South Africa, and Turkey. They operate in the milling and malting industries, grain trading, laboratory services, and plant breeding. With our technology we challenge a traditional, manual industry by offering digital, AI-based grain analysis and you will be a key figure in driving that shift.

As Sales Manager at Cgrain, you will play a crucial and strategically important role in driving the company's growth journey forward. You will be responsible for the entire sales process, from identifying and establishing new international customer contacts, to demonstrating our instruments, training users, selling our solutions, and closing deals. A key part of your role will also be to further develop cooperation with our distributors and resellers, as well as actively working on establishing our presence in new markets. You will focus primarily on Europe but will also work with markets such as the USA, Turkey, and South Africa.

In addition to sales, you will have overarching responsibility for our ongoing marketing efforts. While you won't be expected to execute everything operationally yourself, you will set direction, prioritize, and follow up. You will also lead our sales team, which currently consists of one direct report, and collaborate closely with other departments such as R&D, production, service, and model development.

This role requires you to be proactive, independent, and driven — someone who sees what needs to be done, makes decisions, and moves things forward. You'll have significant freedom to shape your role, your daily work, and Cgrain's future sales strategy. We have high ambitions, and you will be part of building, influencing, and changing the industry.

You will report to the Managing Director of Cgrain, Moa Källgren, and be based in Uppsala. Learn more about Cgrain here

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You Have
This is what you need to succeed

• Solid experience in international sales and in building long-term customer relationships
• Previous leadership experience
• An interest in technical products
• The ability to develop and lead distributors
• Experience in intercultural communication and working in a global context
• Experience from working in a dynamic, entrepreneurial setting (such as a start-up company or similar fast-paced environment)
• Proficiency in English, both spoken and written

It Is Also Meritorious If You Have

• Experience in the grain industry or with analytical instruments
• Proficiency in a second language, both spoken and written
• Experience in international leadership

You Are

• Proactive and self-driven with an ability to see what needs to be done and take action
• Relationship-oriented and confident representing the company internationally
• Results-oriented with a strong business focus
• Unpretentious and thrive in an entrepreneurial, fast-changing environment
• A leader who leads by doing
• Independent in driving your work forward with great results

You share our values - Openness, Holistic view, Drive - and our promise of taking responsibility from Field to Fork.

What We Offer You
Cgrain has been around for over 10 years and is a small company with big ambition. We currently have eight employees, all working in Uppsala where our production is also located. We offer an entrepreneurial environment where structures are in place, but where your contribution truly makes a difference. We work with cutting-edge technology, and our customers include some of the world's largest players in the grain industry.

Lantmännen is a large international group and has a unique breadth in our operations. This means that we can offer development opportunities with various focuses for both specialists and generalists within different companies and industries in more than 20 countries. We actively work with internal mobility and want to contribute to employees' development and engagement every day. Together we reimagine the world of grain

Sounds interesting?
We hope so You apply for the position online, preferably as soon as possible but no later than 3/8. In your application, you have the opportunity to add your CV or LinkedIn profile.

For a more objective and inclusive recruitment process, we do not accept personal letters but instead ask you to answer selection questions relevant to the position. The recruitment process includes both psychometric tests and competency-based interviews, with the aim of promoting a fair evaluation for all candidates. At Lantmännen, it is important that everyone has equal opportunities for employment and development within the group.

As a final candidate, a background check will be conducted through our supplier. If you have any questions about the position or the recruitment process, you are warmly welcome to contact Talent Acquisition Specialist, Julia Labbart at We look forward to receiving your application