Regional Marketing Director

3 days ago

Uppsala, Uppsala, Sweden Biotage Full time

Are you a strategic marketing leader with a passion for driving impactful campaigns across markets? We're looking for a Regional Marketing Director to execute and deliver marketing programs marketing programs across EMEA.

This is a high-impact role where you'll collaborate across global and regional teams to shape strategy, drive demand, and elevate brand visibility.

Responsibilities

  • Lead end-to-end development and execution of regional marketing programs.
  • Drive qualified leads to sales teams and ensure smooth handoffs to field professionals.
  • Align regional strategy with global marketing goals and business objectives.
  • Collaborate with Commercial, Product Management, and Global Marketing teams to ensure campaign relevance and activation.
  • Manage regional marketing budgets and ensure accurate spend tracking.
  • Evaluate campaign performance and optimize for ROI.
  • Present results and insights to key stakeholders across the business.
  • Ensure compliance with regulatory standards (e.g., GDPR).
  • Manage external partners (agencies, freelancers) to deliver high-quality marketing initiatives.
  • Champion internal awareness of marketing activities (e.g., social selling, training programs).
  • Stay ahead of industry trends and competitive activity.
  • Build relationships with industry bodies and strategic partners.

Team Leadership

  • Establish processes and metrics for marketing activities to ensure effectiveness of regional marketing activities: Setting goals and objectives for regional marketing team.
  • Implement processes for objective and key results to evaluate performance
  • Provides leadership and support for all members of regional marketing including establishment of priorities and development of task assignments

Global Collaboration

  • Collaborates with global marketing team to effectively implement global campaigns and initiatives.
  • Contribute to ideation concepts, messaging and positioning, competitive differentiation and development of compelling storylines for global collateral, training materials, and other sales toolkits.
  • Provide strategic market research, conducting regional and/or local competitive surveillance highlights reporting.
  • Champion customer experience tracking and reporting to promote customer centric activities.

Skills and experiences

  • Advanced degree in organic chemistry, biology or biochemistry/Business or related discipline.
  • Thorough understanding of fields of organic chemistry, biomolecules, analytical chemistry, food and environmental testing.
  • Strong understanding of trends in current marketing communication tools such as social media, blogs and marketing automation.
  • Experiences within the life science sector is essential for the role.
  • Previous experience within marketing at a similar level is essential.

About Biotage

Biotage is a global supplier and solutions partner to a wide range of customers within drug discovery and development and analytical testing. With strong expertise in separation and purification technologies, and a focus on leveraging intelligent workflow solutions, we aim to efficiently support the advancement and protection of human health. Learn more at

Role posted 20 Oct 2025

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