CRM Manager

Nordic Knots is looking for a CRM Manager to join our growing team in Stockholm. This is a key role for someone who wants to take ownership of how we communicate with our customers across both our DTC and Trade businesses.

We're building a company around thoughtful and long-lasting design, strong relationships, and great customer experiences. As CRM Manager, you'll help us strengthen those relationships through timely, relevant communication that adds value and supports our growth expansion plans.

About the role

You'll lead our global CRM and lifecycle strategy with a focus on retention, loyalty, and driving repeat purchases. This means building the CRM function from the ground up—defining the strategy, setting the structure, and executing campaigns. Just as importantly, you'll equip teams with the customer insights they need to deliver better experiences.

You'll work closely with sales, growth, e-commerce, and creative teams to deliver thoughtful and consistent messaging throughout the customer journey. Hands-on experience with email marketing tools is helpful, but your strategic approach is what matters most.

As we expand our physical retail footprint and invest more in creating meaningful omnichannel experiences, you'll also help us shape how we connect with customers across both digital and in-store touchpoints.

You'll support both DTC and trade customers, so knowing how to adapt communication to different needs and buying cycles is important.

What you'll do

Lead the CRM and lifecycle strategy across both DTC and Trade

Define and track key performance metrics such as retention rates and lifetime value

Design and manage email programs that support key business goals

Set up and improve automated flows for onboarding, post-purchase, and retention

Create effective segmentation strategies based on customer data and behavior

Work cross-functionally to align CRM efforts across online and offline channels

Ensure all communication reflects our brand values and visual identity

What we're looking for

5+ years of experience in CRM, retention, or lifecycle marketing, ideally in e-commerce

Experience building CRM programs from scratch, both strategic planning and hands-on execution

Experience with retail omnichannel strategy

Familiar with modern CRM tools and email marketing platforms (we use Klaviyo)

Proficient turning data into actions and to measure performance

Strong communicator and collaborator

Able to adapt messaging across different customer types and markets

Fluent in English

About Nordic Knots

Nordic Knots was founded in 2016 by Liza Berglund Laserow, Fabian Berglund, and Felix Berglund. We are a fast-growing direct-to-consumer Scandinavian interior design brand. The USA is our largest market, followed by the UK and EU.

Nordic Knots was born from a culture of thoughtful design that lasts beyond seasons and trends. Fusing function and aesthetics with a Scandinavian sensibility, we craft timeless textiles for the modern home. We believe great textiles are foundational—they can transform a house into a harmonious home, framing the most beautifully curated lives.

Our head office is located in Stockholm at our flagship store on Birger Jarlsgatan. In 2024, we opened our first flagship store in New York City. We have a growing team in both Stockholm and New York and are expanding our presence in the UK and EU.

What we offer

We are a fun and driven team with high ambitions. We have an entrepreneurial and open-minded culture where all new ideas and suggestions for improvements are valued and encouraged. At Nordic Knots everyone should feel that they are a part of and contributing towards our success as we continue to scale up.

At Nordic Knots we stand for a diverse and inclusive workforce. We seek talented individuals who bring a range of perspectives and inspired ideas. We welcome all applicants eager to join a dynamic team.

Location

This is a Stockholm-based role