Digital PR

Sambla Group is a fintech company with a clear goal – to be your trusted financial partner. We need you, your ambition and your skills on our journey. We have become the fast-growing fintech company that we are today - bridging the gap between borrowers and lenders - thanks to all the 450+ amazing people who work here.

Our success is the result of the commitment to deliver the best customer journey and consumer finance products in the industry. Our vision is to democratize lending and empower customers to improve their personal finances. Through our well known brands such as Sambla, Advisa, Rahalaitos, Omalaina, Rahoitu and DigiFinans we support customers in consolidating and getting the best terms on their loans.

We are now looking for a Digital PR & Content Manager to join Sambla Group.

As a Digital PR & Content Manager, you will be responsible for developing, producing, and optimizing content while driving digital PR initiatives that strengthen brand visibility, awareness, and organic growth. You'll play a key role in Sambla Group's transformation from a loan comparison site to a broader personal finance platform across the Nordics. The role combines creative storytelling, strategic PR craftsmanship, and a data-driven mindset.

You will collaborate closely with SEO Specialists, Social Media Specialists, and Brand Marketing to ensure that content and PR activities align with Sambla Group's overall communication and growth objectives. You will report to the Head of Display & Social.

Digital PR & SEO-Driven Branding

• Develop and execute digital PR campaigns that strengthen the brand's online authority.

• Actively generate high-quality brand mentions, press coverage, and natural backlinks in line with SEO strategy.

• Identify and build relationships with relevant media outlets and industry partners.

• Monitor brand exposure and track market trends to identify new PR opportunities.

Media Content Management

• Plan, produce, and publish organic social media content aligned with the content plan and brand strategy.

• Create, edit, and coordinate the production of guides, news articles, and video content.

• Collaborate with internal designers and marketing managers to ensure quality and timely delivery.

• Optimize content for reach, engagement, and community growth.

• Analyze performance metrics and continuously improve content based on insights.

Community Management & Organic Growth Optimization

• Engage with and build relationships across digital communities, forums, and groups within personal finance.

• Manage social media interactions to enhance trust, service, and brand experience.

• Identify opportunities for organic exposure and social proof through collaborations, mentions, and community initiatives.

• Maintain a consistent and relevant brand voice across all social channels through active trend monitoring and message adaptation.

• Drive data-led optimization of content, PR, and social performance — including A/B testing, trend analysis, and learnings for future campaigns.

• Experience in digital PR, content production, and content marketing.

• Strong understanding of how Digital PR and SEO work together to drive organic visibility.

• Proven ability to produce engaging, informative content for social media.

• Analytical and data-driven approach with the ability to track, evaluate, and optimize performance.

• Experience in fintech, comparison platforms, or other regulated industries is a plus.

• Are fast-moving, curious, and comfortable managing multiple projects in a dynamic environment.

• Combine creativity and initiative with strong execution and delivery skills.

• Are structured, self-motivated, and capable of prioritizing effectively in a fast-paced setting.

• Are communicative and relationship-oriented, both internally and externally.

What we offer:

• Business in mind & people at heart – we deliver results together and celebrate our achievements.
• A varied and challenging role in a multinational and highly innovative company, where we value the development of our employees
• We are strong believers in creating a fun workplace where people enjoy coming to work.
• A friendly culture with openness and respect for one another, with the possibility to influence and make a difference on society and people's everyday lives.
  
  Please note
  As part of our efforts to foster an unbiased recruitment process, we kindly encourage you to not include picture, gender, ethnicity, religion, disability, sexual orientation or age in your CV.