Expert Brand Insight Analyst

Expert Brand Insight Analyst

Stockholm, SE, Helsinki, FI, 500

Job ID: 31220
From insights to action – we're looking for Expert Brand Insight Analyst to join our Nordic Strategic projects team in Nordea's Group Brand, Communication and Marketing (GBCM) organisation. This is an opportunity for you to leverage data and insights to shape the future of Nordea.

About This Opportunity
Are you eager to explore complex business challenges? Do you get excited when uncovering unmet customer needs? Are large data sets, segmentations and driver models part of your daily tasks? We are looking for a Senior Advanced Analytics Expert to build a toolkit and advanced analytics projects in the Nordic markets for both consumers and business segments.

You'll join the Strategic Projects team. We're a Nordic team, working with our four main markets and all business areas. We delight in uncovering untapped growth opportunities, amplifying customer experiences and building brand equity to support our business targets. We always start with the customer and utilise data and insights to set the direction.

What You Will Do

• Lead human-centric research projects and research toolkit development with and ambition to strengthen the brand and drive business growth by providing actionable insights for various senior stakeholders and functions.
• Build segmentation and driver models: Both strategic long-term models guiding the decision-making process and tactical models optimising conversion and operational efficiency.
• Concept explorations and validations: Develop methods and processes for concept creation testing purposes by utilizing both qualitative and quantitative methods.
• Scope, plan and lead quantitative projects: Turn business challenges and needs into research objectives, establish research plans, apply appropriate quantitative research method, conduct analysis and execute projects independently.
• Utilise insights from different sources: Take a holistic approach by connecting insights and combining data from your projects with other sources (such as qualitative insights, desk research, customer data etc) to gain deeper understanding of customer behaviours
• Deliver insights in clear, concise and inspiring way: Package and communicate insights in engaging presentations and inspiring and actionable reports.
• Develop and own a research toolkit: Create best practices, including both insights and foresights methodologies and continuously exploring the latest possibilities of AI development for research purposes. Educate others and continuously update your own skills and capabilities to provide first class insights.

Who You Are
Collaboration. Ownership. Passion. Courage. These are the values that guide us in being at our best – and that we imagine you share with us.

To Succeed In This Role, We Believe That You

• Have an analytical mindset where you also use an intuitive approach to uncover customer needs and translate these into research objectives. You are more interested in what the numbers tell you, than the numbers themselves and have experience of analysing and connecting large survey data sets in order to identify actionable insights
• Pay attention to details, deliver on time with high quality, and can articulate pros and cons of methodologies in layman's terms.
• Are a strong and confident communicator, being able to summarise ideas and insights in Excel, Power Point or dashboards, but also in dialogues with stakeholders in meetings and workshops
• Collaborate well with others, and are excited to build strong professional relations across the organisation
• Are self-motivated and comfortable in driving projects independently and can manage multiple projects simultaneously sometimes with tight deadlines.
• Solution-driven and working proactively to resolve problems by yourself, or together with others

Your Experience And Background

• Business acumen, ability to understand business targets and expertise in utilising advanced data analysis in providing actionable insights to support and guide decision making is the key competence required in this role.
• Experience of commercial market research, ideally with media and/or FMCG such as a consultant in a research agency or as an in-house researcher in another company.
• Proven track record and experience conducting advanced multivariate quantitative analysis (e.g. regression analysis, factor analysis, cluster analysis etc) and a merit if you have experience of choice-based methods such as Max-Diff and/or conjoint analysis.
• Have thorough experience of managing the whole research process; from planning and conducting, analysing and presenting study results.
• Experience with analytical tools such as, SPSS, R, R-studio or equivalent. Excellent knowledge of the Office package (especially Excel and Power Point) and a merit if you are experienced in PowerBI and Qualtrics.
• Experience and passion in developing new research methods and applying new tools to secure optimised analytical capabilities at Nordea.
• Experienced facilitator, presenter and communicator both in spoken and written English (Nordea's corporate language).
• Experience within qualitative research and methods is a benefit.
• Experience of identifying, analysing and KPI setting for full funnel marketing metrics, from brand building to sales including the digital channels and media metrics (both traditional and online) is regarded as an advantage in the role
• University degree in statistics, economics, marketing or another relevant subject

What We Offer
People come here when they want to get somewhere. For some, it's to take their career to the next level. For others, it's to break new ground within their area of expertise – in other words, with us, you will always move forward.

A culture that fosters performance and growth in one of the largest Nordic banks, offering various opportunities to evolve, develop and learn from brilliant colleagues with diverse backgrounds in a vibrant working environment.

Diversity and inclusion are a natural part of our daily work. We know that an inclusive workplace is a sustainable one. We genuinely believe that our diverse backgrounds, experiences, characteristics and traits make us stronger together. Every day we strive to find new ways to improve diversity and inclusion within our community e.g. we have signed the European Diversity Charters in the countries where we operate to show our commitment and engage with others to continue learning and improving.

If this sounds like you, get in touch

Next steps
Submit your application no later than 27/11/2025. For more information, you're welcome to contact Veera Graan, at

At Nordea, we know that an inclusive workplace is a sustainable workplace. We deeply believe that our diverse backgrounds, experiences, characteristics and traits make us better at serving customers and communities. So please come as you are.

Please be aware that any applications or CVs coming through email or direct messages will not be accepted or considered.