Senior Designer

2 days ago

Stockholm, Stockholm, Sweden Soft Goat Full time 80,000 - 120,000 per year

Soft Goat is looking for a Senior Designer to lead and elevate the product design across our growing assortment. With a strong foundation in knitwear, and capability across other product categories, you will ensure that every collection reflects our brand DNA rooted in design and quality. In this role, you will drive design excellence, collection consistency, and innovation while aligning with long-term brand, commercial, and sustainability goals.

About the Role


• Creative Direction: Evolve the design vision and collection stories for Soft Goat across the full product assortment for woman's and men's collections ensuring a consistent and premium expression of the brand's DNA.


• Material & Yarn Innovation: Source and develop sustainable, high-quality yarns and fabrics in collaboration with Product Development, ensuring both design integrity and responsible sourcing.


• Technical Excellence: Apply knowledge of garment construction, and fit to ensure design concepts translate into high-quality, wearable products.


• Trend & Market Research: Conduct ongoing research into fashion trends, customer behaviour, and the competitive landscape to inform forward-thinking yet timeless collections.


• Sustainability Integration: Ensure design decisions align with Soft Goat's sustainability goals together with product development — from material selection to longevity in style and construction.


• Visual Communication: Create and manage seasonal moodboards, color cards, and sketches to clearly communicate design direction internally and externally that align with the brands DNA and creative guidelines.


• Cross-Functional Collaboration: Work closely with Product Development, Production, and Brand teams to ensure designs meet aesthetic, and commercial goals.

Profile


• 7+ years of experience in Womenswear fashion design (Experience with Menswear is a plus), with a strong focus on premium knitwear, and ability to design across other product categories.


• Strong understanding of yarns, gauges, and knitting techniques.


• Well-developed understanding of current and emerging fashion trends, with the ability to apply them to Soft Goat.


• In- depth knowledge of textiles, garment construction, and fit, with a strong technical foundation.


• Experience in keeping deadlines and working with a detailed assortment plan.


• Knowledge and interest of sustainable materials and design practices.


• Proficient in Adobe Creative Suite, and PLM systems.


• Fluent in English.

About You


• A passionate designer with deep appreciation for knitwear, craftsmanship, and modern Scandinavian design.


• Creative yet commercially minded — able to merge storytelling with sell-through.


• Structured, detail-oriented, and experienced in balancing creative vision with practical execution.


• Comfortable working in a fast-paced, creative environment with a proactive and solution-oriented mindset.


• A strong communicator and collaborator who works cross-functionally to bring collections to life.

What We Offer

A key creative role in a growing company where you will shape the future of Soft Goat's design language. This is a unique opportunity to lead design across categories, drive product innovation, and contribute to the long-term vision of a premium knitwear brand.

This is a full-time, permanent position based at Soft Goat's headquarters in Stockholm, with an immediate start.

We review applications on an ongoing basis, so apply as soon as possible by sending your CV, portfolio, and cover letter to 

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