Senior Product Marketing Manager

At Hive Streaming, we enable the world's largest enterprises to use live video as a strategic tool for communication, alignment, and impact. Trusted by more than 130 global customers, Hive combines market-leading video distribution technology with unique communication analytics, helping organizations ensure flawless video experiences and measure how effectively messages reach, engage, and align employees.

Our users are IT and Network professionals who rely on Hive every day to ensure flawless video delivery, Event Producers who ensure optimal video experience during internal company events, Leaders and Communications professionals who plan and execute powerful video-enabled strategies to deliver measurable impact.

What do we do - really? No better way to explain what Hive actually does than with a video Watch the video below to find out more

About The Role
As a
Senior Product Marketing Manager
, you will play a critical role in shaping how Hive's products are positioned in the market and understood by our customers. You will own go-to-market success, ensuring that our innovations resonate with enterprise buyers and users alike. This is a highly cross-functional role where you'll collaborate with Product Development, Sales and Solution Engineering, to tell a compelling story of Hive's value and impact. You will be part of the Global Marketing function and directly report to the Head of Global Marketing, with a dotted line reporting relationship with Chief Product Officer.

Working As a Senior Product Marketing Manager, You Will

• Lead go-to-market (GTM) planning and execution for new product launches, feature rollouts, and strategic initiatives.
• Act as the voice of the customer and market throughout the product lifecycle; bringing insights from research, competitive analysis, and industry trends to inform product positioning and differentiation opportunities
• Craft differentiated messaging and positioning frameworks that articulate Hive's unique value across channels, in line with Hive's growth plays.
• Partner with Product Management, Sales, and Solution Engineering to create impactful enablement tools (such as sales decks, battlecards, or customer-facing teams training).
• Develop and showcase customer stories and advocacy, amplifying customer impact internally and externally.
• Ensure Hive's website, campaigns, and collateral reflect our value proposition in a clear, consistent, and engaging way
• Continuously align Product Marketing priorities and deliveries to the Global Marketing roadmap.

Although Product Marketing is the core responsibility, the Global Marketing Team works with a T-shaped mindset, combining specialist expertise with broad marketing knowledge to adapt and provide support across the wider marketing function as priorities shift.

More Details
Role type
: Full-time with a standard probation period

Start date
: March 2026 (flexible)

Working hours
: Align with CET (Central European Time)

Location
: Stockholm, Sweden (Hybrid: 2-3 days/week in the office), can consider Berlin, Germany

Just a heads up, we're a dog-friendly office
Who we are looking for

We're looking for someone with a strong marketing foundation, but just as importantly, the right attitude. At Hive, how you work is just as valuable as what you know. We also don't expect you to tick every box. If you're excited about this role and ready to learn, we'd love to hear from you

We Are Looking For Someone With

• Bachelor's degree in Marketing, Business, or other relevant area, or equivalent experience.
• Significant professional experience within product marketing in B2B technology or enterprise software (approximately 5+ years).
• Proven ability to own go-to-market strategy and deliver measurable business impact.
• Strong communicator who can simplify complexity and tell compelling product stories.
• Deep understanding of enterprise customer needs, buyer journeys, and industry trends.
• Skilled in market research, competitive analysis, and turning insights into actionable plans.
• Comfortable communicating for impact and collaborating across functions and influencing at all levels.
• A foundational understanding of customer centric and outcome-driven product development practices.

And Just As Importantly, We Believe You Are

• A self-starter who thrives in a collaborative and diverse environment.
• A team player who shares information, builds on others' ideas, and promotes collective success.
• Someone who genuinely cares about the customer experience and wants to make an impact.
• Embraces a growth mindset - welcoming feedback with resilience and offering it constructively, while continuously improving products, processes, and yourself.
• A good communicator, seeking first to understand and then to be understood.
• Motivated to work in a company where innovation, empowerment, and customer focus are part of the everyday culture.

Why join Hive?

• Global Impact: Partner with some of the world's largest enterprises, helping them achieve alignment and measurable success through live video.
• Dynamic, Product-Driven Culture: Join a collaborative, inclusive, and diverse environment that values curiosity, continuous learning, and new perspectives.
• Empowered Leadership: Play a pivotal role in shaping Hive's future while connecting directly with the customers who rely on our solutions.
• Pioneering Innovation: Be at the forefront of building strategic communication tools that empower enterprises to thrive amidst massive change.
• Great Benefits: Wellness stipend, pension, health insurance, extra vacation days, benefit bikes, and more
• Flexibility: We value flexibility and trust. Whether you're balancing personal commitments or exploring new ideas, you'll find support and autonomy here with flexible working hours and a hybrid work model.

Recruitment process: what to expect

To apply, please submit your CV and answer a few short questions in lieu of a cover letter directly in the application form. Please submit all documents in English by January 6th.

PLEASE NOTE:
Due to the holidays, we will review all applications January 7th - 9th and plan to start with first interviews during week 3 of 2026.

Our hiring process is designed to be transparent and collaborative:

• Intro call: Meet our People & Talent Partner and share more about your motivation.
• Hiring Manager interview: Meet our Head of Global Marketing to discuss your Product Marketing journey.
• Product Marketing case interview: Collaborate on a relevant challenge together with your functional lead and marketing team peers.
• Culture interview: Meet our CCO & CEO to align on values and vision.
• Reference checks: We take security seriously and conduct two reference checks as part of our compliance with internal and regulatory requirements.
• Decision: Timely feedback and next steps - our goal is to complete the process by week 6, depending on your availability.