
Entertainment Marketing Strategist
1 day ago
Shaping the Future of Iconic Cultural Experiences
We're looking for a dynamic individual with a passion for music, culture, and delivering memorable experiences to join our team. As Marketing & Media Lead, you'll drive marketing strategies for ABBA The Museum and Avicii Experience – from creative campaigns to media planning – to increase visitor engagement, brand awareness, and revenue growth.
Your responsibilities will include:
- Marketing strategy & media planning:
- Lead multi-channel marketing campaigns, from strategy to execution, across digital, social media, and traditional platforms. Manage content creation, advertising, and PR to ensure brand consistency and audience engagement.
- Analyze audience behavior and develop media plans that deliver the right message across the most effective channels. Negotiate with media suppliers to secure optimal placements and maximize ROI.
- Manage external relationships with agencies, media partners, and influencers, driving collaboration for greater brand visibility.
- Budgeting, reporting & performance tracking:
- Oversee marketing budgets to ensure efficient spending and deliver measurable results.
- Provide regular performance reports to senior management, analyzing KPIs and optimizing future campaigns through data insights.
- Events, partnerships & customer engagement:
- Identify and manage strategic partnerships, sponsorships, and collaborations to increase brand reach.
- Plan and execute special events and launches to drive visitor engagement and enhance the customer experience.
- Improve the visitor journey from online discovery to on-site experiences while implementing initiatives to foster brand loyalty and encourage repeat visits.
The ideal candidate should have a bachelor's degree in marketing, business, or a related field (a master's degree is a plus) and proven experience in media planning and marketing, particularly within the entertainment, tourism, or cultural sectors.
A strong understanding of digital marketing, social media platforms, and data analytics tools is essential, with sales experience being a plus. You should be an excellent leader with outstanding communication and project management skills, and be able to drive integrated sales, marketing, and media planning initiatives. Your strategic thinking and creative problem-solving abilities will be key in shaping our campaigns, while your exceptional networking skills will help build strong partnerships and expand the brand's reach.
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Stockholm, Stockholm, Sweden Pophouse Entertainment Group AB Full timeMarketing and Media Lead OpportunityWe are excited to announce a unique opportunity for a talented marketing professional to join our team as Marketing & Media Lead for ABBA The Museum and Avicii Experience. In this role, you will drive strategic marketing initiatives that increase visitor engagement, brand awareness, and revenue growth.Your Key...
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