
Sales Director
3 days ago
Hale is a pioneering startup transforming the breathwork industry with innovative, scientifically-backed solutions. Our mission is to make breathwork a core part of people's daily routines. With a proven concept and growing demand, we are expanding our reach across the EU, Norway, and UK.
Job Summary
We are seeking an experienced Sales Director to drive revenue growth through app subscriptions, studio licensing, and breath guide training sales. This critical role will be responsible for building and scaling a high-performing sales operation that accelerates Hale's international expansion.
Key Responsibilities
• Develop and implement a scalable sales strategy that drives growth in app subscriptions, studio licensing, and breath guide training.
• Build relationships with premium wellness studios, positioning Hale as the go-to breathwork licensing solution.
• Work closely with marketing to optimize customer acquisition and conversion strategies for app subscriptions.
• Identify and develop new revenue opportunities in corporate sales and new business verticals.
• Lead and scale a high-performing sales team to execute the go-to-market strategy effectively.
• Track key sales metrics, optimize conversion rates, and ensure sustainable revenue growth.
Requirements
- Proven sales leadership experience in a high-growth startup or wellness/technology company.
- Strong track record in B2B sales, ideally in licensing, SaaS, digital wellness, or subscription-based businesses.
- Strategic mindset with the ability to execute and scale sales operations from the ground up.
- Data-driven approach—understanding of key metrics such as CAC, LTV, and retention, with the ability to optimize for sustainable growth.
- Excellent negotiation, presentation, and relationship-building skills.
- Ability to work in a fast-paced startup environment and adapt to challenges and opportunities.
- Passion for good products, and creating transformative user experiences.
What We Offer
- A leadership role in a fast-scaling, app-first wellness startup.
- Opportunity to shape and lead international expansion in the EU, Norway, and the UK.
- Freedom to build and execute a high-impact sales strategy.
- Fixed salary with performance-based incentives.
- Work on a mission-driven product that is improving people's well-being internationally.
- Join a passionate, ambitious team redefining the breathwork industry.
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