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Product Launch Strategist
2 days ago
The Launch Excellence Manager plays a pivotal role in ensuring the successful execution of product launches and business processes across our international operations.
About the Role:- We are seeking an experienced professional to lead the adoption of Client's products, removing barriers for successful revenue growth.
- This critical role supports the field in executing on Client's product launches and business processes, ensuring seamless integration with our international operations.
- Lead the adoption of Client's products across our global business, driving revenue growth through effective launch strategies.
- Collaborate closely with Sales Directors, marketing, and other cross-functional teams to deliver effective roll-out plans and continued in-field training where needed.
- Translate technical knowledge into easy-to-understand instructions for field or customers, promoting rapid adoption of products.
- Ensure Client's business processes are followed and adhered to, improving effectiveness and customer experience.
- Identify needs of independent centers regarding product launches and implementation of Client's products in their clinical routine.
- Drive initiatives to overcome barriers for adoption of HFX Algorithm & HFX Cloud in independent centers.
- Support in-field business relationships to aid uptake of Client's key products, such as procurement managers or buying groups with technical info sheets.
- Work with Global Strategic Marketing to define, track, and execute on key launch field metrics.
- Provide market and field insights to support the Global Strategic Marketing team and regional Downstream MKT team.
- Cultivate strong relationships with customers, ensuring their voice is reflected in work processes.
- Prioritize collaboration with key thought leaders to anticipate future market environment, changes in economic climate, and onset of new competitors.
- Serve as a key liaison between emerging markets and our organization, delivering initial product training and support local teams get required information.
- Able to establish credibility and build trust quickly.
- Strategic thinker with ability to understand organizational goals and leverage technology, project management, and leadership experience.
- Strong content management and knowledge management skills.
- Familiarity with project management tools and techniques.
- Knowledge in process implementation.
- Effective leadership and consulting skills.
- Ability to interact with and influence field and leaders.
- Verbal and written communication and presentation skills.
- Minimum 5 years of Medical Device Sales, Sales Training, or Product Specialist experience.
- Previous experience training medical device sales force.
- Prior experience leading and managing change efforts at the field level.
BTR was founded in 1989 by Lena Johansson and remains a family-run company, specializing in accounting and employer of record services. We serve international companies primarily and have presence in Stockholm, Sweden; Copenhagen, Denmark; Helsinki, Finland; and San Jose, USA.
We strive to deliver exceptional service with a personal touch, making sure clients feel seen and heard.
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